Description We are offering an exciting opportunity for a Product Marketing Manager to join our team in the Education industry. This role is based in Amherst, Massachusetts and will involve developing marketing plans for contracts, maintaining up-to-date website content, and executing marketing campaigns.

Responsibilities:

• Develop comprehensive marketing plans for our contracts, ensuring they align with the overall business strategy.

• Maintain and update the website, ensuring all information is current and accurate.

• Execute marketing campaigns, including the creation of supporting documentation and collateral.

• Collaborate with the Contract Marketing Director, eventually stepping into a leadership role within the department.

• Utilize various marketing tools such as Artificial Intelligence (AI), Cloud Technologies, and CRM for efficient marketing operations.

• Monitor and analyze the success of marketing campaigns, using tools such as Google Analytics.

• Maintain a strong understanding of our products and industry trends to inform marketing strategies.

• Conduct regular social media and email campaigns to engage with our members.

• Manage the creation and distribution of promotional materials such as web copy and newsletters.

• Collaborate with the team to manage brand awareness and campaign planning. Requirements • Must possess proficiency in Artificial Intelligence (AI)

• Cloud Technologies knowledge is essential

• Experience with Customer Relationship Management (CRM) software

• Familiarity with Facebook Insights is required

• Proficient in using GMail

• Must have demonstrated skills in creating and increasing Brand Awareness

• Experience with Budget Processes is necessary

• Proven abilities in Campaign Planning

• Must have knowledge in Collateral Management

• Excellent Communication skills are required

• Must have relevant experience in Product Marketing Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .