Description

What The Role Is

The Brand Marketing Manager will serve as a lead in the use and management of the company brand. This leader will manage internal and external resources, processes and overall creative production to align with and deepen the Client’s brand identity.

This role is onsite 4 days a week in Atlanta GA.

How You will Make an Impact

● Serve as a champion of the Client’s brand by ensuring accurate use of brand elements, alignment and consistency across all marketing channels.

● Lead a team of creative and marketing professionals to support the company brand in a way that is positive, productive and thoughtful.

● Oversee creative production of the Marketing team by developing proactive strategy, effectively communicating to key stakeholders and managing resources for optimal output.

● Evaluate data and feedback from campaign insights to further iterate and evolve creative strategy and direction.

● Develop creative strategies to support the company brand and key initiatives while aligning with the line of business objectives across our Consumer, Corporate Banking, Wealth Management, Digital and Brand Marketing teams.

● Establish a general understanding of line of business objectives, customer base, product/service offerings and customer experience to enhance creative deliverables.

● Ensure brand consistency and quality by applying critical thinking and having a deep understanding of our brand guidelines and procedures, including legal disclaimers and regulatory requirements.

● Be a creative thought leader bringing new ideas for design and content to the team using your expertise and eye for design with little oversight and direction.

Requirements

● Bachelor’s Degree in Business, Marketing, Advertising or a related

● More than 7 years of of experience in Brand Marketing, Advertising, Communications or a similar field

● More than 3 years of management experience

● Marketing experience in the financial services or similar industry is preferred

● Hands on experience leading a team of marketing and creative professionals

● Strong experience in brand management across all marketing channels and enterprise-wide initiatives.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .