Description

We are offering an exciting opportunity for a Marketing Manager in the consulting industry, based in Atlanta, Georgia. You will play a pivotal role in developing compelling narratives and go-to-market strategies, crafting industry-specific content, and orchestrating integrated marketing initiatives. This role also involves staying updated on industry trends and serving as a strategic liaison between sales and marketing teams.

Responsibilities:

• Collaborate with practice leaders and sellers to create compelling go-to-market strategies for industries and accounts

• Write creatively to produce industry or account-specific content, including emails, articles, social posts, advertisements, search ads, and website copy

• Stay abreast of industry or account trends and insights to provide proactive, strategic guidance that influences our positioning and enables seller outreach

• Serve as a strategic bridge between sales and marketing, curating and communicating high-impact initiatives and driving accountability with Sales to maximize cross-team synergy and performance

• Coordinate integrated go-to-market initiatives, working across marketing functions to develop and support demand generation campaigns

• Use tools such as Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, and Google Analytics to drive brand awareness and campaign planning

• Effectively manage budget processes related to marketing initiatives

• Foster strong interpersonal and relationship-building skills to liaise with multiple groups, including senior executives, to craft messaging and build out programs

• Utilize excellent writing, editing, and proofreading skills to source angles or perspectives from sellers and practice leaders

• Use data-driven problem-solving skills to find the "aha moments" in data or trends to inform programs and approach

• Take ownership for the quality completion of deliverables, keeping projects on track, managing time wisely, making strategic decisions, and keeping an eye on the details

Requirements • Extensive knowledge and experience in Adobe Creative Cloud is a must.

• Proficiency in Customer Relationship Management (CRM) software is required.

• Familiarity with Facebook Insights for marketing analytics purposes is necessary.

• Expertise in Google AdWords for successful online marketing campaigns is essential.

• Understanding and experience in Google Analytics for tracking website traffic and user behavior is needed.

• Experience in creating and executing effective advertising campaigns is a key requirement.

• Proven track record in creating and increasing brand awareness is crucial.

• Knowledge of budget processes in the context of marketing campaigns is needed.

• Experience in campaign planning and execution, including setting objectives, defining strategies, and measuring results is necessary.

• Excellent communication skills, both verbal and written, for effective team collaboration and client interaction is essential. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .