Description:

The Digital Marketing Manager is a part of the Marketing team and is the central point of excellence for our web experiences. This role is responsible for ensuring our digital presence aligns with our brand promise and guidelines, and developing and executing initiatives that meet the needs of our patients and their caregivers. In addition to our community-facing website, AtlantiCare.org, this role is also responsible for our internal intranet website.

The Digital Marketing Manager plays an integral role for our client, working with a cross-functional team of stakeholders to communicate key information, manage a regular cadence of site updates, respond with urgency to time sensitive matters, manage system maintenance, and develop a roadmap for site enhancements.

• Digital Strategy & Execution: Develop and implement a comprehensive digital marketing strategy for the client's website presence – both external patient facing site and internal employee web experience. Collaborate across our highly matrixed organization to create a digital roadmap for internet and intranet and ensure project scope, timelines, and KPIs are clearly defined; Manage implementation to ensure all efforts are launched on-time and on budget.

• Website Production, Maintenance and Optimization: ensure all digital experiences are platform agnostic – designed for an optimal patient experience regardless of access point (desktop, mobile, tablet). As needed, manage RFPs and vendor selection process for projects from initial ideation through to execution. Oversee the continuous improvement of our website design, content and functionality to provide optimal engagement and patient conversion. This includes site accessibility, content updates, emergency messaging and SEO management.

• Analytics and Reporting: Provide regular performance updates on KPIs and define opportunities for enhancements to drive website and marketing campaign effectiveness. Ensure site up time in a bug free environment.

• Leadership: Manage 3rd party agencies and vendors whose systems enable our web experience and partner with a cross-functional team of internal stakeholders on system enhancements, integrations, and upgrades.

• Compliance: Ensure all digital web experiences are in compliance with healthcare industry regulations.

• This position supports organizational goals by providing quality customer service, participating in performance improvement efforts and demonstrating a commitment to teamwork and cooperation.

  About TEKsystems:

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.