Assessment:Design, implement, and manage assessment strategies to measure the effectiveness of programs, services, and initiatives.Collect, analyze, and interpret data to assess outcomes, identify areas for improvement, and make data-driven recommendations.Collaborate with SLC units to develop assessment tools, surveys, and evaluation metrics.Oversees the development and implementation of program evaluation; works with Data to Insights, faculty specialists, and the Assessment Office to design, develop, and conduct evaluations.Manages development and dissemination of annual stakeholder reports.Marketing and Outreach:Develop and implement comprehensive marketing plans to promote the organization's services, programs, and events.Facilitate the creation of marketing materials, including brochures, flyers, presentations, and digital content, to engage target audiences.Manage digital marketing channels to reach audiences, including social media, email campaigns, and website content.Cultivate and maintain relationships with university partners, stakeholders, and target demographics to support outreach efforts.Coordinate outreach events, workshops, and presentations to increase visibility and participation in SLC services, including establishing and managing the Dont Cancel Class, academic year workshops, and new student orientation programming.Collaborate with internal teams to develop outreach strategies that align with organizational goals and priorities.Track and evaluate outreach activities to measure impact and effectiveness.Administration and Supervision:Provide leadership and guidance to staff members involved in assessment, marketing, and outreach activities.Assesses university policies, processes, and practices currently employed and recommends improving operational efficiencies and effectiveness, particularly regarding student success and academic achievement.Foster a collaborative work environment, promoting creativity, innovation, and professional growth.Coordinate cross-functional teams and projects to achieve shared objectives and maximize impact.Serves as direct and secondary supervisor of student service personnel comprising marketing and outreach. Provides training and continuing education, manages performance, conducts performance evaluations, manages corrective and disciplinary action as needed, and motivates staff to peak productivity, performance, excellence, and innovation.Collaborates with the Director to drive organizational change management; identifies and measures access and return on investment.Professional Development:Maintains, participates, and contributes to current knowledge of academic support, theory, and best practices and provides training and continuing education to staff to continuously advance programs and student services.