Develop creative long- and short-form written content, such as print and digital advertising, storytelling articles, student collateral, email campaigns, event handouts and more. Update and create original content for UHDs website. Collaborate with video team to write video scripts, captions and video-related content. Write captions and content for social media campaigns and posts as needed. Ensure written content aligns seamlessly with the overall marketing strategy, follows brand guidelines and appeals to various target audiences. Serve as the primary writer, content creator and copy editor for UHD. Proactively research, write and edit content that promotes awareness of UHDs brand, accomplishments, programs, services and audiences. Work collaboratively with the marketing, creative and communications teams as a creative catalyst and brand enforcer to ensure consistency of UHD messaging across all communications platforms. Construct and send regularly scheduled digital newsletters, including content creation, proofreading and working collaboratively with stakeholders to gather information and photos when needed. Produce and distribute messages to residents.Assist UHD communications in reaching strategic communications and marketing goals, including incorporating University-wide campaigns and messaging into department content and strategy. Support leadership communications needs, including drafting speeches, key points, digital announcements, and presentations, as needed.