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UNIVERSITY OF TEXAS AT AUSTIN Digital Communications Specialist in Austin, Texas

Web Content Management and Quality Assurance:Maintain and support websites and web content strategies on the Enterprise Technology website and departmental/unit websites as needed, with special attention to accessibility standards, user experience, University of Texas at Austin brand and style best practices.Coordinates publishing new content and updating existing content as needed, including events, news, and announcements on the Enterprise Technology website and department websites.Provide web support, training, guidance and resources to departmental web representatives, including trouble shooting and escalating problems.Provide web support and strategy recommendations to the Enterprise Technology leadership team.Support development of new websites or website overhauls in the CIO portfolio, including content strategy recommendations and solutions.Ability to write technical items to non-technical audience, create written website content, and update accordingly. Event and Leadership Communication: Managing and planning portions of event materials including invite content and overview, run of show, registration and any preparation research or documentation for the speaker or guests.Collaborates in preparing speaker notes and event scenario documents; create slides as needed.Attend events as content manager and gathering digital collateral for future events, newsletters, and other communications.Post-event video editing and caption correction.Create communication pieces on behalf of the CIO/Enterprise Technology and/or edit communication on behalf of the CIO/Enterprise Technology.Edit and publish CIO updates monthly, create and maintain monthly Enterprise Technology newsletter, and create assist with other Enterprise Technology ongoing communication pieces.Social Media Planning, Content Creation, and Management: Plan, develop, coordinate, deliver and evaluate content for social media platforms.Manage Enterprise Technology social media platforms and properties, including collaborating on a comprehensive social media strategy and developing campaigns with other university communicators and stakeholders.Create, edit, and schedule social media related content in partnership with the projects,Develop visual assets (e.g. photography, video) for social media.Develop and manage the social media content calendar and work in collaboration with partners to ensure content reflects and supports our Enterprise Technology and CIO Portfolio key initiatives/campaigns.Employ a listening strategy to source leads for content, identify emerging issues, and engage with the IT community and beyond.Digital Media Content Creation: Design and create content for social media, web and digital screens, including copywriting and design.Ensure excellence and consistency in social media and digital communications, including voice, branding, accessibility and user experience best practices.Manage and contribute to a library of shared content, include photos and templates.Analytics and Reporting: Monitor, maintain and improve social media and website analytics dashboards to inform strategy and identify opportunities for continuous improvement.Create analytics reports as needed for Enterprise Technology stakeholders (e.g. for department newsletters and campaigns).Conduct environmental scans and competitive analyses to inform improvements and strategy.Other duties and special projects may be assigned.

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