Works with the Associate Vice President for Communications and Engagement, the Associate Vice President for Discovery to Impact, and other senior leaders to develop, implement, evaluate, and refine a comprehensive marketing communications strategy for Discovery to Impact and other University priority projects.Leads and manages integrated marketing communications plans for University priority projects within the Office of Business Strategies to achieve maximum and measurable impact. Uses innovative marketing strategies across all media channels to contribute to the attainment of University priority projects. Communicates with colleagues and constituents about marketing initiatives and works with University partners to create successful outcomes.Develops and implements multi-channel advertising and branding plans. Develops and executes marketing communications that reinforce the University brand and support special events that showcase University programs and accomplishments. Extends the University's national brand into specified areas of growth by utilizing effective brand messaging and design.Works cross-functionally on strategic messaging, executive messaging, crisis communications, and earned media opportunities. Creates processes, procedures, and strategies for communication at all phases of a campaign. Clearly defines objectives, timelines, and milestones for all projects