Description

Do you want to support Amazon’s mission to build the world’s safest, most efficient, and sustainable delivery network by bringing the stories of those delivering on behalf of Amazon to life? We are looking for a Senior Campaign Manager, Reputation Management to lead communications and campaign efforts that supports our Last Mile delivery network with a goal of sustaining positive perception across partners, stakeholders, and customers alike.

We’re looking for a high-judgement and self-motivated individual with experience bridging business needs through high-value communications. In this role, the candidate will think big to develop disruptive, innovative 360-degree communication plans and campaigns that promote all the ways that both Amazon and our partners are investing in the delivery experience. This means leading national campaigns that feature brand storytelling, compelling messaging, social activations, multi-media elements (e.g., infographics, video) and bold go-to-market execution strategies. You will thrive in ambiguity and denounce the status quo, developing new and innovative ways to communicate, improving existing channels, and influencing and launching new methodologies. It will be critical to work across cross-functional teams of leaders, partner organizations, and stakeholders to ensure that we are launching programs through robust communication, change management strategies, and year-long campaign efforts. The work you and your team do will impact Amazon’s broader corporate reputation, requiring close partnership with Public Relations, Public Policy, and other important stakeholders.

The ideal candidate must be a strong communicator with strategic communications and/or campaign communications experience, business acumen, and excellent writing ability. The right candidate for this role excels at both developing winning engagement and messaging strategies and executing tactical plans with precision, and thrives on delivering measurable results and positive impact. Excellent communication and writing skills are imperative for this role, and this role is able to formulate a clear viewpoint on complicated issues, creating a concise and well-written narrative to support their perspective. You will be a thought leader who indexes high on emotional intelligence. You’ll have to be comfortable with testing, learning, and even failing forward while bringing fresh ideas to the table. This role operates in a fast-paced, highly-ambiguous, frequently-changing environment, and will require a team member who has good judgement and is comfortable interacting with both internal and external leaders and working with cross-functional teams.

This role can be based in Nashville, TN; Seattle/Bellevue, WA; or Austin, TX.

Key job responsibilities

In this role, your key responsibilities will include:

• Develop authentic and creative communication plans and campaigns to both solve business needs and instill passion and engagement among the partner and deliery community

• Introduce bold experimentation in storytelling and creative communications to educate and excite both internal and external audiences

• Lead with a marketing communication forward mindset, developing strategies that go beyond written communications

• Conduct interviews, including focus groups and message testing, injecting voice of the customer qualitative and quantitative data into our channel and content strategies

• Partner with agencies and internal creative teams to develop compelling visual content

• Identify emerging topics and develop proactive plans with stakeholders

• Look around corners to identify key moments in time around which to build campaigns that meets individuals where they are in their journey delivering on behalf of Amazon

• Monitor and measure the effectiveness of communications and campaigns and report out on them to leaders

About the team

The WW Transportation Partner Experience (TPX) team’s vision is to build and nurture communities of the happiest, safest, and highest quality transportation partners. To deliver on our mission, we create opportunities for connection, learning, advocacy, and inspiration among partners, Amazon, and our customers. We are committed to protecting and improving sentiment by innovating how we power the feedback flywheel, so that partners and drivers alike can continue to shape the future of logistics.

Basic Qualifications

• 6+ years of professional non-internship marketing experience

• Experience building, executing and scaling cross functional marketing programs

• Experience using data and metrics to drive improvements

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners

• Experience communicating results to senior leadership

• Experience developing and executing campaigns across a multitude of timezones and languages

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.