T-Mobile is in pursuit of exceptional talent to join our executive team. We're committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success. T-Mobile for Business (TFB) is searching for a Director, Public Sector Marketing to partner with our sales leaders, product marketing, go-to-market, PR, and brand organizations to design and drive high-impact lift consideration and pipeline generation programs that lead to closed-won bookings. The Director will lead a team aligned to sales, applying data and historical performance to inform quarterly plans & strategies. This key leader will be responsible for managing a comprehensive marketing approach for the US Public Sector market (state, local, education, federal and public safety). The ideal candidate will have expertise building integrated marketing campaigns and guide their activation through account-based marketing, field marketing and event thought leadership, web, content, digital media, and sales engagement playbooks. T-Mobile for Business (TFB) has bold growth targets and needs a strategic leader to lead and drive the QGP (Quarterly Growth Plan) associated with Public Sector customers across our Business Group marketing ensuring cohesive and effective execution to meet the set LRP (Long Range Plan) growth objectives! Job Responsibilities: Create segment and sub-segment marketing plans to support the annual growth plan and update quarterly to enable market saturation, customer experiences, and reflect customer evolving needs. Develop and implement lead generation initiatives, including but not limited to digital, content marketing, events (industry, in-person executive forums, and virtual), and partnerships that drive demand for key solutions in T-Mobile for Businesses portfolio. Drive the creation of high-quality content tailored to the Public Sector sub-segment industries and decision-making audiences. Partner with product marketing, brand, sales and solution engineering teams with the necessary tools, materials, and resources to effectively communicate value proposition to customers. Develop strategies specific to public sector customers and products taking into account the specific needs of each segment understanding the delivery of public sector products and the future state. Ensure optimized integrated marketing mix to align with commercial market segments. Develop and drive enterprise lead-management processes and effective marketing attribution approaches. Work with other marketing, business, and finance teams to build and execute quarterly and yearly plans including budget management and projection of results. Use enterprise analytics to monitor and optimize program performance, including investment rationalization, based on past performance and results. Work in partnership with sales leaders, including SDR leadership, to enable sellers with account engagement programs leading to opportunity discovery and pipeline generation. Work Experience: 10 + years experience in US public sector marketing with a $1B+ B2B technology or telecommunications organization. 5+ years people management experience guiding and leading teams. Direct experience with owning marketing for Public Safety, Federal, State & Local, and