Description

This is an exciting role which involves complete ownership of Search Engine Optimization for Amazon Flex globally. The successful candidate will create and lead a strategy to improve Amazon Flex rankings on search engines, identifying critical customer needs and gaps and working with internal stakeholders and regional teams to share these learnings. Responsibilities will span unpaid channels, and require the review of past data and trends in order to continually iterate strategy.

You will demonstrate an ability to clearly communicate to the right target audience, and be in charge of developing and deploying online content at both a global and regional level. You will work extremely closely with regional marketing teams to ensure that content or optimizations are tailored for the right audience.

A successful candidate will have experience in leading and executing a SEO strategy either in-house or agency side. You will be an analytical thinker who loves solving problems and strives to provide an excellent customer experience from the first interaction with the Amazon Flex website. The candidate will be customer obsessed and focused on delivering results with clear ROI. Excellent skills in Excel are also a required.

*This role is based out of Seattle. NYC can be considered as needed.

Key job responsibilities

• Build an SEO strategy, focusing on growing Amazon Flex’s organic reach across our regions and showing how you will deploy content to acquire our target audiences within our unique delivery areas.

• Write and deploy original content for the Amazon Flex website, tailored for the right audience.

• Scope third-party applications to support with SEO tasks, provide training to worldwide marketing stakeholders.

• Be the SME on Amazon Flex customer search behavior, needs and gaps and work with internal stakeholders to enhance the customer experience in other areas of the business.

• Monitor Delivery Partner sentiment in specific regions and act as the expert on their needs, including communicating back to the larger Amazon Flex team.

• Constantly check search results, ranking and analytics to monitor performance and make recommendations for improvements. Keep up-to-date with ever-changing algorithm updates.

• Work with internal teams to share and learn best-practices, and drive results between marketplaces.

• Collaborate with technical partner teams to explain and prioritize technical issues.

A day in the life

About the team

At Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how we fulfill and deliver orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small, are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new products and services in the last mile delivery space. We are doing this by building a world class last mile operation, significantly complimented by Amazon Flex. Amazon Flex works directly with independent contractors – called delivery partners – to make deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.

Basic Qualifications

• 4+ years of proven experience in SEO strategy and execution, including technical SEO, content optimization, and link-building.

• Proficiency in SEO tools such as Google Analytics/Adobe Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar.

• Strong understanding of technical SEO, including crawling, indexing, and rendering, with experience conducting and resolving SEO audits.

• Strong ability to analyze SEO performance data and translate insights into actionable recommendations.

• Understanding of international SEO concepts such as hreflang tags and optimizing for multilingual/multiregional sites.

• Proven ability to manage multiple SEO projects simultaneously while collaborating with cross-functional teams

Preferred Qualifications

• Hands-on experience managing SEO for multi-site or international websites.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.