Job Information
T-Mobile USA, Inc Sr Manager, T Life Product Marketing in Bellevue, Washington
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! The Sr Manager, T Life Product Marketing leads a team of Product Marketing Managers that collaborate with product and marketing partners to drive product marketing strategy for T Life. This role provides supervision, direction and coaching to Product Marketing Managers and ensures they have a deep understanding of the consumer product mentality, market position, and the digital & app ecosystem. This position defines marketing requirements, product positioning, messaging, and content strategy to drive T Life downloads, ongoing engagement, and results against enterprise objecitves. Responsibilities: Selects, leads and evaluates a team of Product Marketers. Provides ongoing coaching, guidance and individual professional development to their team. Increases sales pipeline and prospects by developing product positioning, value propositions and messaging that resonate with customers and produce the source messaging blueprint. Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while improving revenue and margins. Coordinates the creation of product content to be used both internally and externally, including collateral, data sheets, technical briefs, whitepapers, videos and customer-facing presentations. Supports team in facilitating presentations, webinars and training sessions to non-technical audiences. Drives team to collaborate and build effective sales tools, training materials, FAQS that enable sales, SE's and partners to sell effectively. Supports launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy. Works across the team and cross-functionally to monitor and report on the performance of products and communicate results of related sales and marketing efforts to key partners. Uses business analysis and customer research to drive product strategy, develop marketing requirements, ensure product retention and support business outcomes. Also responsible for other Duties/Projects as assigned by business management as needed. Qualifications: 7+ years experience delivering successful, comprehensive product marketing outcomes 2+ years supervisory and/or leadership experience Strong leadership skills with validated ability to drive individuals and teams toward results; capacity to effectively provide feedback and coaching, able to mentor and guide individuals and/or teams Experience developing go-to-market strategies, messaging and related tactics in close collaboration with Product Management and Sales A strong technical foundation, including experience delivering segment-specific solutions Extensive customer interaction experience and customer success storytelling Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills Validated interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales Knowledge of product management best practices, agile methodology Bachelor's degree in Marketing, Business, Communications, or relevant field of study such as Computer Science required * At least 18 years of age * Legally authorized to work in the United States Travel: Travel Required (Yes/No):Yes DOT Regulated: D