Position Summary...

What you'll do...

The Brand Manager for the Spark Driver Brand will be responsible for leading the efforts to establish and elevate the Spark Driver app brand. This role involves a significant analytical component, requiring close collaboration with the research team to inform and develop effective brand and marketing strategies aimed at building brand equity and customer loyalty.

Key Responsibilities:

• Collaborate with the research team to gather and analyze market data and consumer insights, using this information to inform strategic decisions.

• Develop and implement comprehensive brand and marketing strategies designed to establish and enhance brand recognition and customer loyalty.

• Oversee the execution of marketing campaigns, ensuring they align with brand objectives and deliver on expected outcomes.

• Work cross-functionally with product development, and other departments to ensure a cohesive and unified approach to brand messaging and positioning.

• Monitor and report on brand performance, making data-driven recommendations for adjustments to strategies and tactics.

• Manage budgeting and forecasting for brand-related activities, ensuring optimal allocation of resources for maximum impact.

• Stay abreast of market trends and competitor activities to ensure the Spark brand remains relevant and competitive.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.

• Proven experience in brand management, marketing strategy, and market analysis.

• Strong analytical skills and experience working with research teams to translate insights into actionable strategies.

• Excellent communication and collaboration skills, with the ability to lead cross-functional teams.

• Creative thinker with a strong sense of brand vision and the ability to innovate and execute impactful marketing initiatives.

• Proficient in using marketing analytics tools and software to monitor performance and guide decisions.

• A proactive leader and strategic thinker who is passionate about building brands.

• Detail-oriented with an ability to manage multiple projects simultaneously under tight deadlines.

• A strong problem-solver with a collaborative attitude and a drive for results.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

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For information about PTO, see https://one.walmart.com/notices .

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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

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For information about benefits and eligibility, see One.Walmart .

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The annual salary range for this position is $90,000.00-$180,000.00

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Additional compensation includes annual or quarterly performance bonuses.

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Additional compensation for certain positions may also include:

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• Stock

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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor's degree in Business Administration, Engineering, Operations , or related field and 3 years' experience in operations, project management, or related area OR 5 years' experience in operations, project management, or related area. 1 year's supervisory experience.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Leadership of cross-functional task forces or projects

Masters, Masters: Operations Management

Project Management - Project Management Professional - Certification

Primary Location...

702 Sw 8Th St, Bentonville, AR 72716, United States of America

Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.