Digital Content Creator - Office of Entrepreneurship and Innovation Partnerships

Category:Professional

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Department:EIP

Locations:Vestal, NY

Posted:Dec 22, 2023

Closes:Open Until Filled

Type:Full-time

Position ID:171226

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About The Research Foundation for SUNY at Binghamton :

Binghamton University is a premier public R1 research institution in the State University of New York (SUNY) system that unites more than 130 broadly interdisciplinary educational programs with some of the most vibrant research in the nation. Our unique character - shaped by our mission, outstanding academics, facilities, and community life - promotes extraordinary student success, research, and service; Binghamton University is where our students, faculty and staff thrive.

Working at Binghamton University is more than about having a great job - it is about having the opportunity to flourish in an exciting, engaging environment. Our faculty and staff appreciate Binghamton's collegial and inclusive culture and its commitment to excellence, education, innovation and civic engagement. Our diverse campus community contributes to our success. Embedded within the University, The Research Foundation (RF) exists to serve SUNY and to capitalize on the scope, scale and diversity of SUNY as an engine of New York State's innovation economy. We are the largest comprehensive university-connected research foundation in the country. The RF is mission focused and serves Binghamton University by providing essential administrative services that enable faculty to focus their efforts on the education of students and the performance of life-changing research. As a private not-for-profit corporation, we support nearly $1 billion in SUNY research activity annually, providing sponsored programs administration and commercialization support services to SUNY faculty performing research in numerous disciplines.

The RF offers a comprehensive benefits package (https://benefits.rfsuny.org/) that is a valuable part of our total compensation. Included in the benefits package are comprehensive health, dental, and vision insurance, dependent care and healthcare spending accounts, employer retirement contributions at 7% of earnings, retiree health benefits and more! The RF promotes employee work/life balance through generous paid leave offerings and wellness resources for employees and their families. Employees receive support throughout their career with access to professional development opportunities across campus, college savings plans, access to public student loan forgiveness programs, a tuition waiver program, and much more!

Job Description:

The Digital Content Creator will be a motivated individual who is passionate about creating effective digital content that tells a compelling story and produces tangible results. The candidate will play a key role in creating and delivering engaging and inspiring content across our range of digital channels. Ensuring our digital content supports and enhances our business offerings and delivers our messages effectively, the role will support the EIP Marketing Team in shaping the digital content strategy. This role requires someone who is creative and can identify, create, manage and deliver digital content using a range of techniques, across channels including websites, social media and webinars. The role will work across a range of projects in the organization and therefore effective working relationships will need to be formed with various internal teams, external stakeholders and third-party suppliers. The ideal candidate will have exceptional skills in videography, editing and animation.

Responsibilities:

• Lead on the day-to-day creation and management of our digital content to share with marketing team for websites, newsletters, organic and paid social media, as well as content libraries for brands under EIP.

• Plan, produce and create a program of digital content to be used across all our digital channels, increasing engagement with our audiences and stakeholders.

• Develop creative ideas, suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends.

• Create graphics and edit photos and videos, while collaborating with the larger marketing team and other EIP staff.

• Create awareness and interest within our audiences and stakeholder groups, driving traffic to engage with digital content.

• Contribute to and work with relevant teams and stakeholders to develop, manage and implement the digital side of integrated marketing campaigns.

• Train and share knowledge with internal teams wherever possible to empower them to manage their own areas with ad-hoc support.

• Work with contractors, suppliers and freelancers as authorized to support the role.

• Attend a variety of events, meetings and functions, of EIP and relevant partner organizations and companies, including in the evenings, to source material for creating digital content.

Requirements:

• Associate degree with 4+ years of relevant experience in content creation, digital marketing, marketing or communications.

• Experience using web content management systems, preferably WordPress or similar web hosting platforms.

• Experience developing and managing social media campaigns across channels such as Facebook, LinkedIn and Instagram, using tools like AgoraPulse, Hootsuite, Airtable, or Asana.

• Understanding of digital analytics and metrics, their importance and the tools to monitor, manage and evaluate them, like Google Analytics, AgoraPulse, Hootsuite, SEMRush

• Experience of photography and creating/editing images, using Adobe Photoshop, Lightroom, Premiere Pro, After Affects and Adobe Express, Final Cut and/or Davinci.

• Strong organizational and time management skills with the ability to prioritize and structure work schedules.

• Strong written and oral communication skills.

Preferred Qualifications:

• Bachelor's degree with some science or technical background.

• Experience of video production, including filming, editing and delivering via channels such as YouTube.

Additional Information:

Salary: $70,000 - $75,000Annually. Note: This is for a one year appointment renewable based on successful performance and availability of funding.

Employee Benefits: The Research Foundation for the State University of New York offers a comprehensive benefits package (https://benefits.rfsuny.org/) that is a valuable part of total compensation. This includes medical, dental, vision, dependent care subsidy and other benefits such as SUNY Tuition Assistance. Furthermore, our 10 Perks of Working at the RF (https://www.rfsuny.org/about-us/careers/) provides an at-a-glance view of our top benefits that make us a great place to work.

Research Foundation Commitment to Equal Employment Opportunity

As an Equal Opportunity / Affirmative Action Employer, The Research Foundation for SUNY will not discriminate in its employment practices due to an applicant's race, color, creed, religion, sex, pregnancy-related conditions, reproductive health decisions, childbirth or related medical conditions, sexual orientation, gender identity or expression, transgender status, age, national origin or ancestry, marital status, familial status, citizenship, physical and mental disability, prior arrest or conviction record, genetic characteristics/genetic information, predisposition or carrier status, domestic violence victim status, military status or service, veteran status, or any other characteristics protected under federal, state or local law.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

The Research Foundation for SUNY is a private, not for profit corporation and is a separate employer from SUNY and the State of New York and offers separate compensation and benefit plans.

Binghamton University is a tobacco-free campus.

Application Instructions:

Interested candidates should submit the following:

• Resume or CV

• Cover letter/Letter of Interest

• Names and contact information of three references

• Submit portfolio of at least 5 video projects that reflect your ability of video execution. Be sure to outline what your role on each project was.

You may add additional files/documents after uploading your resume/vitae.

After filling out the contact information, you will be directed to the upload page.

Returning Applicants - Login (https://rfbu.interviewexchange.com/login.jsp) to your The Research Foundation for SUNY at Binghamton Careers Account to check your completed application.

Please contact us (https://rfbu.interviewexchange.com/iecreatemodifyticket.jsp?) if you need assistance applying through this website.

URL:www.binghamton.edu/research/division-offices/innovation/index.html