Vaisala is a global leader in measurement instruments and intelligence helping industries, nations, people, and the planet to thrive. From predicting hurricanes to optimizing renewable energy production, our technology is used where it matters the most - from data centers, windfarms and laboratories to airports, the Arctic and even the surface of Mars. Our team of over 2,300 experts and 59 nationalities around the world is committed to taking every measure for the planet. Driven by our shared purpose, curiosity, and pioneering spirit, we stay ahead and make a difference. At Vaisala, you don't have to fit in to belong.

Vaisala Xweather is looking for aGrowth Marketing Manager who will work closely with sales and product teams to create and execute on a go-to-market strategy for the climate risk management and renewable energy portfolio. This new rolefurther increases and accelerates growthwithin climate risk management and renewable energy. The position is open in Charleston, South Carolina, USA.

Why join us?

Vaisala Xweather is the leading provider of weather and environmental forecasts and observations, powered by advanced intelligent sensors. We deliver the industry's most powerful solutions for weather critical businesses, and with our best-in-class renewable energy services, we are poised to accelerate our efforts to change the world for the better. Our product offerings encompass traditional risk transfer solutions, such as temperature and precipitation hedging, as well as innovative renewable energy indices and other climate variables.

Vaisala Xweather provides weather data and forecasts to our customers via software and a data-as-a-service business model. Our leading weather and environment forecasts and observations are amplified by hyperlocal intelligent sensors. The software solutions, APIs, and mapping layers in our portfolio are designed with decision makers, software developers, data scientists, and product managers in mind. Our customers can integrate weather data, forecasts, and imagery into any application or product quickly and easily with our developer toolkits and SDKs.Here at Vaisala Xweather we believe that great people create exceptional products, and together, we can create weather confidence in a world facing increasing weather and climate risks.

What's your role?

You will work closely with sales and product teams to create a go-to-market strategy for our climate risk management portfolio. You'll create the roadmap for marketing activities and execute on those actions. Our marketing team of eight, consisting of go-to-market marketers, creatives, and marketing technologists, works closely together to drive awareness, generate leads for sales, and build the Vaisala Xweather brand. In this role you will be able to use your marketing skill set widely, from content creation to campaign planning and events. We work in an agile manner and strive to base our actions on data.

As aGrowth Marketing Managerfor the climate risk management and renewable energy portfolio, you will:

Establish, manage, and execute the go-to-market marketing plans and strategy together with internal and external stakeholders to connect our solutions to our customers.

Build value propositions, product positioning, competitor analyses, and customer application and business cases together with the sales and product tea

Develop value-creating content, coordinate scientific proofs and sales kit documents with sales, science, and product teams for focused use cases.

Plan and execute product launches including events, PR, and paid advertising.

Create product pages, landing pages and blog posts to drive customer acquisition through awareness and automation.

Manage digital campaigns such as email automation and paid advertising.

What will you bring?

To be successful in this role, we expect you to have a degree relevant to the role, preferably within engineer ng or business. You are a hands-on marketer who can understand the big picture but is able and excited to execute on marketing activities. A can-do attitude, ability to jump into different contexts, and passion for learning and developing will be essential in this role. Your skills of working in a multi-functional and multicultural team in an agile environment come highly appreciated.

Knowledge of the renewable energy space and the weather risk transfer market is required along with demonstrated experience in inbound and outbound marketing.Some travel is required.

For additional informationplease contactErin Hanson, Lead Talent Aquisition Specialist, Americas. Please note that applications sent via email cannot be processed due to privacy reasons.

Ready to take every measure for the climate? Apply at the latest on November 8th, 2024,via the application form.

Vaisala solutions contribute to societies and people's lives in over 150 countries - and can even be found in space. With our technological innovations for measuring weather, environmental and industrial conditions, we have a key role in solving the grand social and... For full info follow application li

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