Sr. Marketing Specialist - Marketing Technology and Automation United in Performance. Inspired by Innovation. Performance unites us, innovation inspires us, and commitment drives us to keep moving forward. Count on Epiroc to deliver customer-oriented solutions needed to succeed today and the technology to lead tomorrow.To do this, we believe in diverse teams that work together across borders to develop, produce, market and service the most innovative products available.Grow your career at Epiroc Group! We are seeking a highly skilled Senior Marketing Specialist with deep expertise in marketing technology and automation to join our marketing team. Reporting to the Head of Strategic Marketing, this role will be pivotal in streamlining marketing operations. Your mission will be to grow engagement with the brand and brand value in the US market, and drive campaigns efficiency through technology. You will work closely with Business Lines, Sales, and IT, to ensure seamless integration and optimal use of Martech tools. If you an effective communicator, building and maintaining relationships, and working closely and accurately within established guidelines on faster-than average pace, this position is perfect for you! Primary Responsibilities:

Marketing Automation:Design, build, and optimize automated marketing workflows, campaigns, and lead nurturing sequences using platforms such as HubSpot or Salesforce. Ensure seamless integration between CRM system and marketing automation platforms for efficient lead management.

Campaign Execution & Optimization:Manage the execution of automated email, SMS, and digital ad campaigns to deliver personalized experiences at scale, monitoring campaign performance using KPIs such as open rates, conversion rates, lead scoring, and funnel progression.

MarTech Stack Optimization:Oversee marketing technologies, ensuring they align with business needs and goals.Stay current with industry trends and innovations in AI-powered tools, analytics platforms, and new automation technologies.

Data Analysis & Reporting:Use analytics tools (e.g., Google Analytics, Power BI) to generate actionable insights for campaigns and present performance reports to stakeholders.

Compliance & Governance:Ensure that all marketing activities and customer data comply with GDPR, CCPA, and other relevant privacy regulations. Requirements:

Bachelor's degree in Digital Marketing, Information Systems, Data Science, or related field.

5+ years of experience in marketing with a focus on automation and MarTech platforms.

Hands-on expertise with HubSpot, Salesforce Marketing Cloud, or other leading marketing automation platforms.

Experience in CRM integration and data flow management between marketing and sales tools.

Strong analytical skills with proficiency in Google Analytics, Power BI, or similar tools.

Proficiency in HTML/CSS for email template customization.

Experience in working with AI-powered marketing tools and chatbots for enhanced automation is preferred.

The position will be based in our head office in Broomfield (Denver area), Colorado

Up to 10% travel time may be required Compensation: USD 110,000 - 120,000 Relocation and work visa sponsorship are not offered for this position.

Company presentation:

Epiroc is a global productivity partner for mining and construction customers, and accelerates the transformation toward a sustainable society. With ground-breaking technology, Epiroc develops and provides innovative and safe equipment, such as drill rigs, rock excavation and construction equipment and tools for surface and underground applications. The company also offers world-class service and other aftermarket support as well as solutions for automation, digitalization and electrification. Epiroc is based in Stockholm, Sweden, had revenues of more than SEK 60 billion in 2023 (BUSD 5.9), and has around 18 200 passionate employees supp rting and collaborating with customers in around 150 countries. Learn more at www.epirocg Epiroc USA LLC is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. The work environment is representative of what an employee encounters while performing the essential functions of this job within an office environment. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually low to moderate. Note: This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job. Employees are held accountable for all duties of the job. "This job posting will remain open until the position is filled."

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