Marketing Specialist, Digital Demand Generation

Date: Sep 13, 2024

Location: Charlotte, NC, US, 28216

Company: Corning

Requisition Number: 64221

Corning is vital to progress – in the industries we help shape and in the world we share.

We invent life-changing technologies using materials science. Our scientific and manufacturing expertise, boundless curiosity, and commitment to purposeful invention place us at the center of the way the world interacts, works, learns, and lives.

Our sustained investment in research, development, and invention means we’re always ready to solve the toughest challenges alongside our customers.

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Job Purpose

The Marketing Specialist, Digital Demand Generation, will support the Digital Marketing Team in building compelling, digital stories via digital advertising, paid social media campaigns, and email marketing. They will support the development and execution of the omni-channel digital strategy for our regional marketing teams and support the development of our digital editorial calendar to support regional marketing plans.

Key Responsibilities

• Outbound Digital Demand Generation Marketing

• Digital Advertising: Own and execute all global digital advertising within Google, Microsoft, YouTube, etc. Recommend strategy, messaging, and analyze reporting.

• Paid Social Media: Own and execute global paid social media for LinkedIn via Sprinklr. Recommend strategy, messaging, and analyze reporting.

• Email Marketing: Develop and distribute regularly scheduled and ad hoc promotional emails. Recommend strategies to expand the audience size via ZoomInfo and level of engagement for opt-in mail lists via Marketo.

• Audience Development: Utilize ZoomInfo (or similar platform) to develop relevant audiences for digital campaigns.

• Digital Messaging: Copy edit digital messages to ensure overall accuracy and consistency. Balance business objectives, stakeholder demands, and trending topics with customer expectations to deliver an impactful and meaningful message.

• Reporting & Accountability: Maintain digital campaign budgetary strategies while reporting on key results and ROAs metrics associated with work areas on a scheduled basis. Develop and maintain global digital marketing team reporting dashboards within Sprinklr.

• Special Projects: Will be asked to contribute to and support additional strategic marketing initiatives as they emerge.

Minimum Requirements

• Bachelor’s degree in marketing, communications, business or related field with 3-5 years of experience in Digital Marketing.

• Experience with social media (Sprinklr or similar database experience) and analytics (GA4 or similar database experience) platforms.

• Ability to write optimized messages for different audiences, ensuring a ‘customer first’ approach, intuitively understanding what the audience needs to know and how they want to consume it.

• Experience with telling a story using words, images, and/or video and an understanding of how to create content that draws an audience.

• Ability to repurpose content and create real-time digital messages.

• A willingness to embrace change and to adapt strategies on the fly.

• Very strong editor and proofreader with extreme attention to detail and exceptional organizational skills.

• Strong communication skills.

• Creative and thoughtful with great powers of persuasion and presentation.

Desired/Preferred Skill

• Knowledge of Sprinklr, GA4, ZoomInfo and/or similar social media and analytics management platforms

• Knowledge of WorkFront or similar project management platforms

• Understanding of database management

• Consensus builder and collaborator

• Passionate technologist

• Project Management

• Multilingual

This position does not support immigration sponsorship.

The range for this position is $79,290.00 - $109,024.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position are dependent on hours worked and may include medical, dental, vision, 401(k) plan, pension plan, life insurance coverage, disability benefits, and PTO.

Corning Puts YOU First!

We are committed to supporting your health, financial, career development, and life goals as you grow professionally and personally to achieve your highest potential. All benefits begin as soon as you start your career at Corning.

• Our monetary peer-to-peer recognition program is tied to ourand celebrates you and your colleagues’ contributions.

• Health and well-being benefits include medical, dental, vision, paid parental leave, mental health/substance use, fitness, and disease management programs.

• Financial benefits include a 401(k) savings plan with company matching contributions and a 100% company-paid pension benefit that grows steadily throughout your career.

• Companywide bonus and attractive short- and long-term compensation programs are available based on your role and responsibilities.

• Professional development programs help you grow and achieve your career goals.

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To request an accommodation, please contact us at.

Nearest Major Market: Charlotte