This job was posted by https://illinoisjoblink.illinois.gov : For more information, please see: https://illinoisjoblink.illinois.gov/jobs/12250539 Department

Booth Executive Education: Marketing 1

About the Department

The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.

Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.

Chicago Booth is proud to claim:

-an unmatched faculty.

-degree and open enrollment programs offered on three continents.

-a global body of nearly 56,000 accomplished alumni.

-strong and growing corporate relationships that provide a wealth of lifelong career opportunities.

As part of the world-renowned University of Chicago, Chicago Booth shares the University\'s core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.

For more information about the University of Chicago Booth School of Business, please visit: http://www.chicagobooth.edu/.

Job Summary

The Associate Director, Digital Marketing Technology for Executive Education at Chicago Booth is responsible for overseeing the daily administration of Marketo and related systems. This role ensures the integrity and accuracy of data within the Marketo platform, addresses synchronization issues, and manages all email programs, landing pages, and assets. The Associate Director also contributes to the strategic planning and execution of email and nurture campaigns, manages the marketing email calendar, and prepares detailed email analytics and dashboards for the Executive Education marketing team. Additionally, the role provides support for various marketing technology functions as needed.

Responsibilities

• Assists with administration and ongoing maintenance of Executive Education\'s marketing technology, including Marketo.
• Owns and maintains Executive Education data quality and data cleansing processes in Marketo, including both auto and manual updates.
• Manages the Marketo and Salesforce integration, resolving sync errors as necessary.
• Partners with the Senior Digital Marketing Systems Administrator to design, develop and maintain critical marketing metrics to enable data-driven decisions; prepares and presents regular program analytics to the marketing team and broader Executive Education team.
• Builds and maintains advanced/complex automation techniques in Marketo, (e.g., nurture programs, segmentation, dynamic content setup and refreshes, etc.).
• Supports the Senior Digital Marketing Systems Administrator with Account Based Marketing strategy and initiatives for the marketing, enrollment, and business development teams.
• Supports the Senior Digital Marketing Systems Administrator with systems upgrades and process-improvement tools research, initiatives and rollouts; vendor research and management.
• Assists the marketing team with daily email program builds and day-to-day Marketo support; serves as Marketo subject matter expert; manages the marketin email calendar.
• Develops and maintains systems training and resources; regularly meets with the marketing team to provide remote and in-person training (as needed).
• Assists the Senior Digital Marketing Systems Administrator with Sitecore (website) content updates; maintains order and organization of Executive Education\'s Sitecore workspace.
• Has a deep understanding of business process analyses, needs assessments, and preliminary cost/benefit analyses. Solves complex problems relating to computer equipment capacity, limitations, and operation time.
• Utilizes thorough understanding of business systems and industry requirements to translate business and user needs into system requirement specifications.
• Performs other related work as needed.

Minimum Qualifications

Education:

Minimum requirements include a college or university degree in related field.

---

Work Experience:

Minimum requirements include knowledge and skills developed through 5-7 years of work experience in a related job discipline.

---

Certifications:

---

Preferred Qualifications

Education:

• Bachelor\'s degree.

Experience:

At least