We are looking for a motivated, data-driven Manager, Marketing Operations & Demand Generation to lead and optimize digital campaigns, manage our technology systems, and streamline workflows. This role will enhance the efficiency of our demand generation efforts, marketing operations, and tech stack. You’ll collaborate cross-functionally to ensure campaigns are data-driven, customer-focused, and aligned with business growth objectives.

How You'll Spend Your Time:

1. Strategic Planning & Campaign Execution

• Lead the planning and execution of integrated marketing campaigns across channels (email, web, paid search, paid social, SEO, webinars, etc.) to drive leads and engagement.

• Oversee the customer journey through each stage of the marketing funnel, optimizing touchpoints for improved engagement and conversion.

• Ensure marketing efforts are aligned with overall business goals, focusing on ROI and campaign effectiveness.

2. Marketing Operations & Technology Management

• Oversee the marketing tech stack (Marketo, Salesforce, RingLead, Zapier, Marketo Measure, BigMarker, LeanData, etc.), ensuring it supports efficient campaign management, lead process, and reporting.

• Manage workflows for lead scoring, routing, and lifecycle management.

• Working cross-functionally with teams to streamline operations and improve collaboration, conduct training when needed.

• Maintain database hygiene, data accuracy, coordinating with other teams on system integrations and data flow.

• Manage marketing operations consulting agency & digital freelancer.

3. Data Analysis

• Develop and distribute regular reporting, analyzing KPIs for lead generation efforts (published content, digital campaigns, events, webinars, etc).

• Identify insights from A/B testing and performance metrics, present recommendations.

4. Website & Digital Marketing

• Oversee the company web properties, ensuring optimal UI/UX, regular site maintenance, content updates and lead conversion.

• Collaborate with design and external partners to create engaging, effective landing page content and SEO campaigns.

• Manage organic and paid digital campaigns to drive traffic and conversions.

5. Budget & Vendor Management

• Manage the overall marketing budget and tracking expenditures.

• Foster relationships with external vendors, ensuring delivery aligns with KPIs, project timelines, and within budget.

6. Leadership & Cross-functional Collaboration

• Manage & mentor one direct report.

• Collaborate with sales and marketing teams to ensure smooth execution of lead flow processes and campaign delivery.

• Provide internal training on tools and processes to drive operational excellence.

• Prepare high level KPIs and team achievements for leadership and board members.

7. Compliance

• Ensure marketing technology practices comply with data privacy regulations and industry standards.

• Bachelor's degree in Marketing, Business, or related field; MBA is a plus.

• 5+ years of experience in marketing operations, digital marketing, or a similar role.

• Expertise in marketing automation tools and CRM systems (we use Marketo, Salesforce, BigMarker, LeanData, etc).

• Proficiency in data analytics (Google Analytics, Marketo Measure, etc.) with a track record of using data to drive campaign decisions.

• Experience with SEO, website management (WordPress, Elementor), paid search and paid social campaigns.

• Strong project management skills with the ability to juggle multiple priorities in a fast-paced environment.

• Excellent communication, organizational, and problem-solving skills.

• Marketo Certified Expert preferred.

Key Competencies:

• Strong strategic thinking and planning skills.

• Ability to analyze and act on performance data.

• Proficient in marketing operations processes, demand generation, and lead management.

• Exceptional collaboration skills and ability to work cross-functionally.

• Highly organized with strong attention to detail and project management capabilities.

What we offer you:

• An inclusive and collaborative company culture- we work in an open environment while working together to get things done, and adapt to the changing needs as they come.

• Market competitive total compensation package.

• Volunteer time off and charitable donation matching.

• Regular hackathons/events to build your own projects and work with people across the entire company.

• Strong support for career growth, including mentorship programs, leadership training, access to conferences and employee resource groups.

• Great benefits package including health/vision/dental, exceptional maternity leave coverage, unlimited PTO, flexible schedule, 401K matching and much more.

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