Manager, Performance Marketing

City: Chicago

State/Province: IL

Country: United States

Division: Corporate

Job ID: 13124

Since 1952, Lawson Products has strived to make our customers' jobs easier by improving their operational efficiency, productivity and overall performance. As a leader in the MRO industry, we partner with customers to make sure they have the right maintenance and repair parts on hand when needed.

We’re looking for a dynamic and driven Manager, Performance Marketing to join our Growth Marketing team! Reporting to the Sr. Manager, Growth Marketing, this role sits within the larger Marketing department. Your role will lead a group of performance marketers, driving the development and execution of revenue driving campaigns across a variety of channels, including but not limited to email, SEO, SEM, Paid Media, social, SMS, and chat. You and the team will be responsible for orchestrating the flow of messaging across channels, providing a seamless and ‘always on’ brand voice, meeting customers with the right message at the right time.

Our corporate headquarters is in Chicago, IL. This role operates on a hybrid work model; employees spend two days working in the office and three days working remotely. We offer 401k plus vision, dental and medical benefits, as well as a paid holiday and PTO package.

Essential Duties & Responsibilities

• Develop and drive ongoing strategy and tactics for our marketing channels (and related tools/platforms), targeting new customers, retaining our existing base, and expanding our brand presence and in harmony with our sites, marketplaces apps, content and more.

• Help set strategic vision, with Sr. Manager, Growth Marketing for the performance channels.

• Provide planning and decision making to maximize the ROI and synergies between the channels and in relation to related sites, apps, tools and content.

• Develop and execute a variety of strategic channel campaigns, ranging from eCommerce to account based marketing.

• Own and drive the channel plans and strategies, including the development, maintenance and optimization of the plans, architectures and 'blueprints’ within each channel.

• Develop and present recommendations, highlighting progress, results, and strategic initiatives to leadership and cross-functional partners.

• Analyze data to uncover growth opportunities, refine strategies, and provide actionable insights that inform decision-making at all levels.

• Explain, discuss, and justify channel decisions eloquently. Give effective feedback and be open to direction or feedback from other team members.

• Oversee, support and help design the supplier co-funding/co-marketing partner programs as they relate to the performance channels.

• With the Web and Channel intelligence team, review KPI performance and adjust strategies and tactics as necessary, while also determining testing opportunities for maximum performance

• Design and execute A/B tests across various touchpoints to improve conversion rates, user engagement, and overall campaign performance.

• Own and be accountable for the channel’s key performance metrics related to user acquisition, retention, churn and overall marketing efficiency.

• Continually refine all campaigns to ensure they are meeting and exceeding benchmarks and KPIs.

• Vehemently grow and maintain our benchmarks for performance.

• Help set and maintain best practices for channel efficiency and optimization.

• Stay up-to-date and share channel marketing trends and best practices.

• Stay informed and share best practices and trends within performance marketing.

• Oversee the daily management of channels and related tools including launching, reporting, experimenting, and optimizing campaigns and platform strategies.

• Own and develop, with the Sr. Manager, the roadmaps for each channel and related tools.

• Maintain integrity of our tools “products” and drive the roadmap for continual development.

• Launch new tools as necessary for growth.

• Partner with internal content and graphic design teams to build assets that are technically fit and further powers the campaigns.

• Provide best practices and solutions through channels and tools to help our teams get the message out to the right audience at the right time.

• Manage the paid budget.

• With the team, perform audits and mitigation on our channel tools as required for optimal tool health.

• With the Sr. Manager, own the customer database growth strategy, execution and integrity.

• Coach team members, and QA their work prior to market release.

• Manage any outside partners that support our channels, ensuring quality work and alignment to our plans and goals.

• Translate goals and tasks from creative briefs into engaging and effective channel strategies.

• Ensure our brand guidelines are implemented and consistent in all channel work.

• Participate and contribute to creative brainstorming for brand and product launches.

Other Skills and Abilities

• Bachelor’s degree in marketing or a related field, with at least 7 years of experience in growth marketing or performance marketing role, with 3 years of experience in a management role, or an equivalent combination of education and experience.

• Demonstrable success in managing performance marketing initiatives across multiple channels, and across the customer lifecycle from acquisition to retention to reactivate

• Deep understanding and proven track record of successfully managing digital marketing channels, including but not limited to email, paid, SEO, social campaigns

• Marketplace channel experience

• Experience with SMS and Chat highly preferred

• Ability to present persuasively to gain alignment and communicate effectively

• Ability to manage multiple priorities, meet deadlines and oversee the performance team in the midst of a fast paced and evolving environment

• Effective leadership skills in leading and coaching team members

• Strong analytical skills with a data-driven approach to decision making

• Experience in developing and scaling new marketing channels while reinvigorating existing channels

• Proficiency in A/B testing across channels

• Ability to strategically develop channels

• High level of functional expertise to understand important nuances and details for optimization and mitigation while coaching and further training the performance team members

• Experience working collaboratively with cross-functional teams

• Excellent organizational skills and attention to detail

• Strong understanding of marketing principles and best practices in performance marketing

• Excellent written and verbal communication skills, with the ability to tailor campaigns within the channels and sites to specific audiences

• Proficient in project management tools and content management systems (CMS) (a plus)

• Experience in HubSpot, SEMrush, Google Ads, Bing Ads, Social Platforms (especially LinkedIn) are a must, although like tools can be considered

• Experience with lead generation and eCommerce

• Understanding and growth of customer databases

• Experience with programmatic a plus

• Strong understanding of the creative process; from ideation through implementation

• Understanding and previous experience using data to analyze and optimize channels

• Exceptional attention to detail with relentlessly high-quality standards

• Ability to influence, collaborate and be adaptable within cross-functional teams and internal clients

• Hungry to continually learn and improve your craft.

• Proficiency in juggling multiple, concurrent projects while meeting deadlines in a fast-paced environment

• Ability to think out-of-the box and drive creative solutions

• Understanding that the input of the team is critical while guiding everyone to be better at what they do and how they perform - we are better together

• Excellent written and verbal communication skills while being process oriented

• Organized and focused on optimal team productivity and efficiency

Lawson Products is an Equal Opportunity Employer of women, minorities, protected veterans and individuals with disabilities.