A rare opportunity to join the City Winery team as we reimagine the future of live music and hospitality. City Winery to deliver the highest end combined culinary and cultural experience to our customers who are passionate in sharing wine, music, and culinary arts. We are a unique facility, combining a fully functioning winery with intimate concerts, food & wine classes, private events in a variety of configurations, and fine dining. We have created a compelling mix for our sophisticated clientele of foodies, and active cultural patrons—bringing the wine country experience to the middle of a large city.

Position Summary

The Marketing Manager is responsible for developing widespread awareness of the City Winery brand and driving revenue. This position serves as a brand ambassador for City Winery and works closely with internal departments to communicate and market City Winery’s concerts, live entertainment, culinary, beverage, wine, and private events. They will manage the promotional strategy to drive revenue, across all activations.

Overview of Responsibilities

● Generate revenue by exceptional marketing designed to drive top line revenue and managed costs.

● Manage promotional strategy to drive concert, live entertainment, private event, and food and beverage sales.

● Maintain current, effective, and cost-efficient marketing collateral across all departments in coordination with the graphics department: Posters, Postcards, Flyers, Displays, Signage, Slideshows, and any other needed materials.

● Keep current with local events, activities, initiatives, travel and tourism, local event calendars, etc.

● Promote City Winery show announcements and promotions in weekly emails to City Winery database.

● Work with the Private Events/Food & Beverage teams to promote retail wine, wine club, winemaking, wine dinners, tours, restaurant promotions and experiential events.

● Serve as brand ambassador for City Winery.

● Monitor daily ticket sales reports and communicate with artist teams to market shows and drive ticket sales.

● Ensure all initiatives are in line with brand standards.

● Work in tandem with other marketing teams to ensure cohesion.

● Work with internal team, publicity, and artist management to promote shows.

● Manage the design and printing of all show marketing materials.

● Collaborate with programming, box office, and ecommerce for show announcements and ticketing pages.

● Work with graphic design on digital marketing creative, assemble Mailchimp emails, obtain approvals, and schedule weekly promotional emails.

● Maintain the customer email database. Explore new avenues to capture customer data and grow our existing database, and work across departments to develop audience retention loyalty activities.

● Manage social media content calendar and posting schedules for all departments; and compile a monthly data report.

● Maintain up-to-date media databases with targeted media outlet lists in music, food, wine, events, etc.

● Collaborate with all departments on content and keep all City Winery information current and active on the website.

● Collect photos and logos to upload to the website from Programming or Talent directly.

● Compile all reviews (e.g., Google, Yelp, Trip Advisor, etc.) and alert internally for prompt responses.

● Monitor & update external websites driving traffic to our site & links, including all artists websites, wine event websites, partner websites, travel sites, review sites, etc.

● Ensure clear internal communication across all departments; collaborate and meet regularly with the NY operational teams.

● Additional projects, tasks, duties as per business needs.

Minimum Qualifications

● 5 years experience in a marketing management position

● Deep understanding of the market and established network of contacts/partners

● High integrity, strong work ethic

● Passion for live entertainment, hospitality, food, and wine

● Media relations and partnership development experience

● Music, hospitality, food and beverage industry experience preferred

● Understanding of basic branding principles and how to apply them via print, digital and in-person activations ● Creative and innovative thinker who can collaborate across departments and work with colleagues to develop revenue-driving programs and campaigns

● Ability to successfully multitask and manage several projects at once in a high-pressure, fast paced environment

● Professional and effective communication skills

● Ability to develop monthly reports and insights for executives

● Basic budgeting skills and ability to track ROI on all spends

● Strong interpersonal skills, both written and oral

● Detail oriented with strong time management, project management and organizational skills

● Proficiency in Mail Chimp, Google Suite, Sprout Social, and social media advertising.

● Ability to work a flexible schedule including nights, weekends, and travel as needed

● Bachelor's degree in marketing, communications, graphic design, or related field preferred

About Us

Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award winning, locally produced wines. But there's more to us than that we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life. City Winery, founded by music industry veteran & visionary Michael Dorf, has established itself as a one-of-a-kind brand providing unforgettable experiences for guests. From world class music venues to sustainably produced wines with ratings of 90+ points, City Winery offers a range of topnotch events & experiences.

We are an equal opportunity employer and value diversity at City Winery. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, City Winery participates in the EVerify Program in certain locations, as required by law.