Description

Find your future at United! We’re reinventing what our industry looks like, and what an airline can be – from the planes we fly to the people who fly them. When you join us, you’re joining a global team of 100,000+ connected by a shared passion with a wide spectrum of experience and skills to lead the way forward.

Achieving our ambitions starts with supporting yours. Evolve your career and find your next opportunity. Get the care you need with industry-leading health plans and best-in-class programs to support your emotional, physical, and financial wellness. Expand your horizons with travel across the world’s biggest route network. Connect outside your team through employee-led Business Resource Groups.

Create what’s next with us. Let’s define tomorrow together.

This role is an exciting chance to join our newly launched travel media network, Kinective Media℠ by United Airlines. At Kinective Media, we believe in creating meaningful connections between travelers and brands through utilizing our award-winning loyalty program, MileagePlus. By leveraging insights from travel behaviors of over 165 million annual United flyers, Kinective Media connects customers to personalized, real-time advertising, content, experiences and offers from leading brands. We provide marketers with unparalleled opportunities to engage with their target audiences across various channels, including our award-winning mobile app and Inflight entertainment screens and more, pre, during, and post journey.

Key Responsibilities:

This Ad Ops Yield Manager will be responsible for enhancing revenue through Kinective Media’s Omni-channel advertising inventory by strategically handling ad placements, optimizing pricing strategies, and using data analytics to identify and capitalize on opportunities across various programmatic and direct sales channels, ensuring a balance between increasing revenue and maintaining a positive user experience. This position will continuously analyze, test, and optimize yield across channels to drive incremental revenue while balancing user experience and brand objectives.

• Collaborate with sales, product, and marketing teams to align yield strategies with broader business goals and deliver seamless ad experiences for our audience

• Implement and manage floor pricing strategies, inventory allocation, and programmatic strategy to ensure optimal fill rates and CPMs across both direct sales and demand sources

• Ownership of yield optimization roadmap, in collaboration with internal teams, ensuring that new ad products or market changes are aligned with revenue objectives

• Own and manage internal rate card and inventory processes/documentation

• Provide strategic insights on programmatic demand partners, to identify trends, forecast revenue opportunities, and adjust inventory to enhance monetization

• Work with AdOps team & Managed Services to monitor programmatic and PMP ad performance, strategy and implement yield optimization tactics, including floor price adjustments

United values diverse experiences, perspectives, and we encourage everyone who meets the minimum qualifications to apply. While having the “desired” qualifications make for a stronger candidate, we encourage applicants who may not feel they check ALL of those boxes! We are always looking for individuals who will bring something new to the table.

Qualifications

What’s needed to succeed (Minimum Qualifications):

• Bachelor’s degree in business, Marketing, Advertising, Digital Media (or related)

• 4+ years of AdTech, Inventory/Pricing/Yield and/or digital ad operations experience

• Knowledgeable about AdTech, MarTech, Digital Media (direct and programmatic)

• Deep familiarity with Google Ad Manager/DV 360 and other DSPs

• Demonstrated success building and managing complex business processes across multiple teams in a high-growth environment

• Deep understanding of the needs and motivations of a variety of collaborators that interact with advertising inventory

• Excellent communicator and collaborator; able to work with both technical and non-technical teams

• Ownership mentality with propensity for finding unique solutions to business challenges, as well as strong decision-making skills

• Must be legally authorized to work in the United States for any employer without sponsorship

• Successful completion of interview required to meet job qualification

• Reliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

• Experience in programmatic advertising, and/or yield management within a B2B publishing or media environment

• Knowledge of JavaScript, SQL, or HTML5

• Strong knowledge of inventory management, yield optimization techniques, and programmatic auction dynamics (open exchange, PMP, direct deals)

• Familiarity with Omni-channel marketing

• Experience in developing pricing strategies

• Strong analytical skills, with the ability to extract actionable insights from programmatic ad performance data and adjust strategies accordingly

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.

The base pay range for this role is $99,750.00 to $135,960.00.

The base salary range/hourly rate listed is dependent on job-related, non-discriminatory factors such as experience, education, and skills. This position is also eligible for bonus and/or long-term incentive compensation awards.

You may be eligible for the following competitive benefits: medical, dental, vision, life, accident & disability, parental leave, employee assistance program, commuter, paid holidays, paid time off, 401(k) and flight privileges.

United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status and other protected status as required by applicable law. Equal Opportunity Employer - Minorities/Women/Veterans/Disabled/LGBT.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions. Please contact JobAccommodations@united.com to request accommodation.