We are seeking a strategic creative executive who understands how a media brand interacts with audiences anywhere and anytime. Reporting to the President and General Manager of WLS-TV, this executive will manage the station’s brand on all platforms and produce brand appropriate original content. This position requires expertise in data-focused, audience-based brand development and design, content creation and social media marketing, as well as experience in social listening, sales promotions, and influencer marketing.

What Will You Do:

• Manage the ABC7 brand on all platforms (on-air, online, mobile, etc.) through the development and execution of innovative creative and marketing campaigns.

• Leverage research and real time data analytics to launch timely social media campaigns that grow audience engagement with and emotional connection to the ABC7 brand, content and talent.

• Oversee the creative development and production of live event, original series and select short-form programming.

• Manage the station’s off-channel media budget and media buying agency.

• Grow the brand identity and relevance of ABC7 by developing and creating original, emotionally impactful content and touch points for our audiences

Required Qualifications and Skills:

• A demonstrated track record of managing the creative expression of a media brand on and off-air.

• Experience with, or deep understanding of, brand management across digital platforms (online, mobile, etc.), including social media.

• A strong understanding of how to use research and data analytics tools to drive audience engagement and media buying on all platforms.

• Experience supervising the development and production of live event and series programming.

• Excellent management skills and an ability to inspire a creative, positive, supportive, and encouraging work environment.

Preferred Qualifications:

• Experience working in the marketing and/or programming department at a local broadcast station.

• Experience producing original content that integrates sponsors and advertisers.

Additional Information:

• This role is considered on-site, which means the employee will work from a Company designated location on an ongoing basis.

• Reporting Location – Chicago, IL

Job ID: 10092365

Location: Chicago,Illinois

Job Posting Company: Disney Entertainment Television

The Walt Disney Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.