POSITION OBJECTIVE 

The Weatherhead School of Management at Case Western Reserve University seeks a Senior Director of Recruitment and Enrollment Strategy to partner with the Associate Dean in developing and managing key relationships with third-party recruiting firms and prospective students for our master programs. This role leads the recruitment, enrollment, and matriculation processes, collaborates with faculty directors on meeting enrollment targets, and focuses on increasing the number of qualified domestic applicants. The Senior Director is also responsible for addressing enrollment melt, ensuring the final enrollment numbers for our working professional programs, and supporting recruitment efforts across the entire portfolio. Additionally, this role will oversee a small team and work cross-functionally within the enrollment and recruitment team and across other functional departments.

ESSENTIAL FUNCTIONS 

1. Recruitment and Enrollment Management: Lead the recruiting process to seamlessly deliver activities on time, meeting enrollment goals. Assess applicants alignment with the program, share and educate candidates about the program, and encourage enrollment with the most qualified candidates. Facilitate strategy discussions, execute recruiting activities using cost-effective methodologies, and develop plans to enhance outreach. Oversee a comprehensive recruitment portfolio, including preparation, travel, fairs, events (in person and virtual) sessions, class visits, and follow-ups to achieve admission and enrollment objectives. Develop strategies to involve faculty, alumni, and current students in recruitment, and consult with Deans, Faculty Directors, and Program Directors to profile the desired applicant pool. Develop sourcing strategies, including lead generation, cold calling, and networking, to build a robust applicant pipeline. Actively promote programs to target groups and referral sources and identify and attend events to drive applications. Extensive travel is required to represent WSOM at recruitment and marketing events. (40%)
2. Enrollment Process Management: Drive the enrollment process, ensuring guidelines, policies, and expectations are met. Convene committees to determine admission decisions and scholarships, develop strategies for onboarding and yielding candidates, and provide status updates and forecasting of final enrollment and scholarship numbers. Focus on improving the quality and increasing the number of applicants for working professional programs, while supporting the entire portfolio as needed. Manage all applicant assessment activities, including application review, interviews, merit-based scholarship decisions, and overseeing matriculation. Manage team members focused on meeting enrollment targets. (40%)
3. Marketing and Strategy Collaboration: Work closely with marketing and communications, and program directors overseeing student success within working professional programs to develop and execute appropriate marketing and outreach strategies. Track and analyze the effectiveness of marketing initiatives and activities. Benchmark Weatherhead recruiting activities against peer and top-tier business schools. Conduct thorough analysis of recruitment and admission activities to implement more effective and efficient practices. Research additional ways to reach desired candidates and referral sources. (10%)

4. Vendor Relationship Management: Build and manage subcontracted agencies and vendor relationships to increase market presence, lead generation, and applicant numbers for all master¿s programs. (10%)

    

NONESSENTIAL FUNCTIONS 

Perform other duties as assigned. (<1%)

CONTACTS 

Department: Regular contact with all Weatherhead faculty and staff for the purpose of recruiting students. Work closely with the Executive Director of Recruitment and Placement, Executive Directo