As a member of the Vans Americas eCommerce organization, the Manager, Mobile will lead the strategy and evolution of our mobile programs including the Vans App, Push Messaging, and SMS. Working across our marketing, eCommerce, and technology teams, the Manager Mobile will unlock opportunities in the mobile space to drive revenue growth as well as a deeper resonance with our target consumer.

Join the Vans Family

Vans ® is the original action sports footwear company, rooted in authenticity and creativity. Founded in 1966, we have thrived on a legacy of impacting our greater community through four pillars: action sports, music, art and street culture. We are constantly inspired by the creative voyagers within our company and community. For them, creativity is about the journey, not just the output. Our mission is to empower everyone to use creativity to discover themselves. Our vision is to create a world where anyone can be their unique self.

At Vans, our culture sets us apart and influences everything we do. We are driven by our five values: We have HEART – also referred to as the “Van Doren Spirit”. We are relentlessly CURIOUS about our consumers and the world around us. We are UNAPOLOGETICALLY AUTHENTIC and whole heartedly believe the most “Off the Wall” thing you can do is be yourself. We are driven by a spirit of INGENUITY . And we are passionate about local COMMUNITIES . And most of all, we are a family that has fun together.

At Vans we empower creative exploration and inspire youth culture through a commitment to inclusivity. We welcome anyone and everyone into our global family and proudly celebrate and environment where individuality is embraced, equal opportunities thrive, and everyone is empowered to reach their greatest potential.

By joining our family, you will be immersed in an environment of incredibly supportive and collaborative people. We work hard across a multitude of initiatives to bring the Van Doren Spirit to life. We live for what we do.

How You Will Make a Difference

What you will do:

• Serve as the Vans single point of contact for mobile

• Develop the strategy for our mobile programs across App, Push Messaging, and SMS; build out multi-year roadmaps, supported by business cases

• Partner with IT product owners to define & deliver the requisite capabilities & enhancements for our mobile tools; serve as the Vans project manager to implement the respective capabilities (includes requirements gathering, testing, change management, KPI definition & monitoring, and ongoing support)

• Work closely with our Retention Marketing team to understand their needs and ensure these are incorporated into the strategy and roadmap for Push Messaging and SMS

• Where needed, support the Retention Marketing team with change management – and even execution – as it pertains to sending Push and SMS communications

• Where needed, also support with the development and capability delivery as it pertains to Email

What success looks like:

• Driving organizational clarity through establishing & communicating mobile roadmaps; enabling long-term, sustainable growth and building CLV with our target consumers

• Successful delivery of mobile enhancement projects: On-time, in-full, and within budget; achieving the business case

• Seamless integration of mobile capabilities & enhancements through to the end users within the broader eCommerce team; minimal business disruption

• Ensuring KPIs across App, Push Messaging, and SMS are both established & achieved

• Driving organizational efficiencies through clear communication, documented & instituted standard operating procedures, and a passion for operational excellence

Free To Be, Inclusion & Diversity

As a mission-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 5+ years

Educational Position Requirements:

A formal education and subsequent undergraduate/graduate degrees are nice to have, but we are most interested in your total experience and professional achievements.

What we expect you already know:

• Well versed in the [owned] mobile landscape across a youth consumer audience

• Experience in native apps and mobile communication channels

• Acumen of consumer & commercial KPIs

• Familiarity with building business cases; comfortable working in large sets of data

• Experience working with IT organizations and managing a demand backlog with product owners to deliver continuous program development; familiary with tools such as Confluence and Jira is a plus

• Strong communicator and able to translate complex & technical components into a simple narrative/storyline

• A team player who has a passion for people and winning together

What we will teach you:

• About Vans & VF

• About the Vans eCommerce business

• About the Vans mobile programs

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Perservere.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range :

$90,720.00 USD - $113,400.00 USD annually

Incentive Potential : This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

P lease note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com . VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.