United States, Culver City, CA, Henkel Consumer Brands

Influencer Marketing Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• We are seeking an experienced and dynamic Influencer Marketing Manager to manage the development and execution of our influencer strategy.

• You will be responsible for building and maintaining relationships with influencers, while collaborating closely with internal teams to ensure all influencer campaigns align with broader business goals.

• Influencer Strategy & Execution: Develop and manage the influencer marketing strategy, from identifying and building relationships with potential influencers and brand ambassadors to coordinating and executing influencer campaigns.

• Relationship Management: Serve as the main point of contact for all influencer relationships, including prosumers and stylists. Build and maintain strong, long-term partnerships to support brand growth and campaign success.

• Contract & Legal Coordination: Lead contract negotiations with influencers, ensuring all agreements meet campaign goals and legal requirements, while coordinating with internal legal partners.

• Cross-Functional Collaboration: Work closely with internal teams to ensure influencer activities are aligned with overall business objectives and brand messaging.

• Agency Liaison: Act as the primary contact for influencer agency, ensuring seamless communication and alignment on campaign goals.

• Performance Monitoring: Establish and track KPIs to measure the effectiveness of influencer campaigns, making data-driven recommendations for improvement and optimization.

• Guidelines & Best Practices: Establish influencer guidelines and best practices to ensure consistent brand representation and high-quality content across influencer collaborations.

YOUR SKILLS

• Minimum of a Bachelor’s degree in Marketing, Communications, or a related field.

• Proven experience (5+ years) in influencer marketing, with a strong background in building relationships and executing large-scale influencer campaigns.

• Strong communication and relationship management skills, with a demonstrated ability to build and maintain long-term partnerships.

• Experience negotiating contracts and coordinating with legal teams.

• Creative mindset, with the ability to contribute fresh ideas and guide influencers on producing high-quality, engaging content.

• Knowledge of the beauty and haircare industry is highly preferred.

• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously.

• Strong analytical skills to monitor and improve campaign effectiveness.

• Experience working with PR and event agencies a plus.

The salary for this role is $80,000.00 - $116,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.

JOB ID: 24069546

Contract & Job type: Regular - Full Time

Contact information for application-related questions: talent.acquisition@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.