Description

Salary Range: $84,233- $112,311

Relocation: No

About Us

Oncor Electric Delivery Company LLC, headquartered in Dallas, is a regulated electricity transmission and distribution business that uses superior asset management skills to provide reliable electricity delivery to consumers. Oncor (together with its subsidiaries) operates the largest transmission and distribution system in Texas, delivering power to nearly 4 million homes and businesses and operating more than 143,000 miles of transmission and distribution lines in Texas.

Summary

Oncor Electric Delivery (Oncor) is looking for a driven and experienced Social Media Specialist. A successful candidate will have the responsibility of supporting the growing social and digital media strategy and marketing for the largest electric utility in Texas. This is position also supports the work to achieve superior customer engagement, improve customer sentiment, and increase organic website/social traffic by strategically leveraging all aspects of the social media marketing roadmap.

The Social Media Specialist should be a “big ideas” thinker who will be responsible for developing strategy, content creation, community management, measurement and digital design and development. This individual will navigate the ever-evolving social/digital media landscape, and take ownership of social media-centric initiatives. They will be adept at synthesizing complex data into clear, actionable insights and will develop impactful campaigns that resonate with diverse stakeholders. This individual will have a unique blend of creativity, strategy, and a deep commitment to enhancing community relations.

The individual should be innovative, team oriented, and an effective communicator.

Key Roles & Responsibilities (Include But Are Not Limited To)

Directly or through others, the incumbent:

• Supports, enhances, and executes Oncor’s social media strategy through competitive research, platform determination, benchmarking, SEO optimization, messaging and audience identification

• Strategize and identify new opportunities that support the growth of every facet of Oncor’s social media and digital marketing operation

• Measure and report performance of all digital marketing initiatives, and assess against goals ROI and KPIs - Analyze key metrics and alignment to KPIs and goals

• Support crisis communication efforts by ensuring timely, accurate, and clear messaging that keeps the public informed and reassured of the related event, including actively leveraging online and analytics listening tools and coordinating with internal team members and business units to deliver real-time updates, manage inquiries, and mitigate misinformation during critical incidents or crisis events

• Develops media plans, content for print, and digital collateral including websites and social media

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds and strengthens meaningful connections and encourages Oncor customers and/or community stakeholders to take action

• Direct outside consultants and vendors to create engaging and shareable video, graphic and written content

• Set up and optimize company pages within each platform to increase the visibility of Oncor social content

• Master and support the proper application of the brand’s overall tone of response for customer social media inquiries / complaints; supports projects and efforts responsible for implementing social media programming

• Create and manage social media and digital editorial calendars and optimization schedules, aligning messaging and content with Oncor’s community and customer outreach goals

• Continuously improve by capturing and analyzing appropriate social data/metrics, insights and best practices

• Support other contributing partners and team members on how to leverage social platforms and analytics tools, fostering a culture of support and service

• Develop / Foster a forward-thinking, socially engaged customer culture

• Identify key social media influencers and coordinate social media actions between organizations

• Collaborate with other departments (Customer Relations, Operations, Govt. Affairs) to help manage Oncor's digital reputation and to amplify Oncor’s message and extend its social impact

• Serve as company spokesperson

Education, Experience, & Skills

Minimal background and knowledge:

Qualifications sought in successful candidates include the following:

• High School Diploma, GED, or equivalent is required.

• College degree in communications, marketing, business, new media, public relations, customer service, marketing, or related field is preferred

• Master’s degree preferred but not required

• Experience equivalent 3-5 years in social media marketing, media relations or public relations is required

• 2-3 years minimum experience in running marketing and/or social media programming for a large organization, energy and/or operational/customer focused company preferred

Preferred background and knowledge :

• Demonstrated superior written and verbal communications with a focus on storytelling and public messaging

• Experience working in, in partnership or alongside community-driven organizations, utilities, political or public-facing sectors

• Extensive interview experience and techniques

• Knowledge of social media operations, programming and relationship building

• Communications experience

• Knowledge of online marketing and good understanding of major marketing channels

• Proven expertise in creating marketing and/or social media content and leveraging for news opportunities

• Extensive knowledge and/or ability to learn and master SEO optimization techniques

• Research and application of analytics, trends/issues to social media

• Bilingual skills beneficial

• Supervisory experience beneficial

• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

• Positive attitude, team player, detail and customer oriented with good multitasking and organizational ability

Benefits

At Oncor, we offer a comprehensive set of benefits, compensation and performance management programs designed specifically to attract, retain, motivate and reward our high-performing workforce. Our supportive and inclusive culture allows every team member the opportunity to thrive and make a difference. We invest in our employee’s success and well-being by offering such things as:

• Annual incentive program.

• Competitive health and welfare benefits (medical, dental, vision, life insurance).

• Ability to earn wellness incentives (up to $2,000 in 2025) and other wellbeing resources.

• 401k with dollar-for-dollar company match up to 6%.

• Cash balance pension plan.

• Adoption Assistance.

• Mental health resources.

• Employee resource groups.

• Tuition reimbursement.

• Competitive vacation, 10 company holidays and 2 personal holidays.

• Paid parental leave.

• Salary continuation for up to 6 months for approved employee illness or injury.

• Other perks such as commuter benefits, electric vehicle incentive program, appliance purchase plan.

Participation in benefit programs for employees in collective bargaining units is subject to the applicable collective bargaining agreement.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)