Colorado Tourism Office, Brand Marketing Manager

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Colorado Tourism Office, Brand Marketing Manager

Salary

$60,000.00 - $70,000.00 Annually

Location

Denver, CO

Job Type

Full Time

Job Number

EDA-CTO-BrdMktgMgr-10/2024

Department

Office of Economic Development and International Trade

Opening Date

10/24/2024

Closing Date

11/7/2024 11:59 PM Mountain

FLSA

Determined by Position

Primary Physical Work Address

1600 Broadway, Suite 2500, Denver CO 80202

FLSA Status

Exempt; position is not eligible for overtime compensation.

Department Contact Information

oedit.info@state.co.us

Type of Announcement

This announcement is not governed by the selection processes of the classified personnel system. Applications will be considered from residents and non-residents of Colorado.

How To Apply

Please submit an online application for this position at https://www.governmentjobs.com/careers/colorado. Reach out to the Department Contact to apply using a paper application, including any supplemental questions. Failure to submit a complete and timely application may result in the rejection of your application. Applicants are responsible for ensuring that application materials are received by the appropriate Human Resources office before the closing date and time listed.

• Description

• Benefits

• Questions

Department Information

The Office of Economic Development and International Trade (“OEDIT”) was created to foster a positive business climate that encourages economic development through support of local and regional economic development activities throughout the State of Colorado. A comprehensive slate of programs within OEDIT’s divisions support economic development efforts for all Colorado businesses – new and expanding, traditional and emerging, small and large – including retention programs to ensure the continued competitiveness of Colorado’s economic base, and job training to keep Colorado’s workforce the best in the nation.

The mission of the Colorado Tourism Office (CTO) is to drive traveler spending through promotion and development of compelling, sustainable travel experiences throughout our four-corner state. The CTO promotes Colorado to travelers through domestic and international marketing, public relations, social media, the Official State Vacation Guide and Colorado.com , and provides traveler services at Colorado Welcome Centers. The CTO collaborates with destination marketing organizations, local communities, industry associations, land managers, government agencies and private businesses both to market Colorado to travelers, support the development of new travel opportunities and protect Colorado resources. The CTO is focused on a vision to position Colorado as the premier U.S. destination for active, outdoor and unique experiences that make you feel truly alive. The FY25 budget is $16.45 million.

Description of Job

POSITION DESCRIPTION:

The following provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion of the employee’s direct supervisor.

The CTO Brand Marketing Manager serves the state and works collaboratively to lead the CTO’s multi-million-dollar brand, promoting Colorado as a premier travel destination. Reporting to the Senior Brand Marketing Manager, the Brand Marketing Manager oversees the execution of all domestic and international brand assets with the goal of attracting high-potential travelers to Colorado and ultimately driving revenue for the state. This position works closely with agency partners in executing all brand campaigns, brand collateral and brand assets.

General Responsibilities:

• Manages execution of custom seasonal and niche campaign assets across all channels, including campaign banner ads, social posts/reels, articles, website and more. Ensures relevant videos are posted to YouTube channel and seasonal photography and content is up to date on website.

• Provides 1st round feedback on brand content including social posts, e-mails, colorado.com articles and more, auditing content for accuracy and brand voice.

• Oversees paid search program, tracking results and identifying content opportunities on website.

• Leads photography management, organization and distribution of photo/video and b-roll assets, ensuring visual content is readily accessible to CTO/OEDIT teams, agencies and partners. Assists with photoshoots as necessary, managing executional details such as partner communication, casting, wardrobe and more.

• Manages execution of experiential branding at events including Do Colorado Right, at trade shows, festivals, sporting events and more.

• Leads executional brand requests for CTO Visitors Services and International Sales, ensuring brand consistency at all consumer touch points.

• Manages design of CTO brand assets, including but not limited to brand templates, brand e-mails and brand promotional items.

• Leads industry website task force meetings, identifying and implementing relevant opportunities for colorado.com.

• Under guidance of Deputy Director of Marketing, manages scope of work for agencies, including developing annual scope documents, updating revisions, tracking and approving agency billing and facilitating annual agency review process. Also includes managing scope of work development for any contractors.

• Implements crisis communications plan across marketing channels as needed, including social, website, call-center and Welcome Centers.

• Leads creative development of annual Colorado Governor’s Tourism Conference event assets, including website, presentation template and all CTO videos for awards and sessions. Manage selection of marketing session topics shared by agencies.

• Is a steward of the CTO Brand Guidelines, ensuring executional excellence of the brand any time it is utilized by partners.

• Attends weekly agency status meetings. Builds positive working relationships with agency vendors.

  Program Management and Other Responsibilities:

• Attends/represents the CTO at relevant industry events, conferences and stakeholder meetings, including bi-monthly Board of Directors meetings and bi-monthly industry Marketing Committee meetings as needed.

• Attends meetings with industry partners, including regional tourism conferences, as needed.

• Authors all marketing brand updates for the CTO’s weekly cabinet report for the Governor, which is presented by the OEDIT Executive Director, relating to program and partner marketing.

• Stays current on marketing best practices and industry trends, which may require attending educational conferences or trainings.

• Oversees annual competitive marketing audit, identifying implications and opportunities for the CTO brand.

• Participates in review and selection of CTO program award recipients, such as marketing matching grants and GovCon annual awards as needed. Gives input on the Marketing Matching Grants handbook as needed.

• Attends OEDIT status meetings and weekly CTO team meetings.

• Reviews and approves expenses relating to program marketing.

• Assists with other CTO responsibilities, as needed.

Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights

Required:

The CTO Brand Marketing Manager must be a creative and strategic thinker; possess a strong understanding of marketing, brand management, promotions management, media channels and related technology; be able to strategically and creatively evaluate brand assets through multiple lenses (CTO, partner and consumer) and have a proven track record in managing multiple advertising and marketing agencies. This role also requires demonstrated problem-solving abilities and excellent time management skills, including the capacity to work autonomously, elevate appropriately, meet timelines and prioritize multiple projects. The ability to work effectively and collaborate with colleagues and partners is critical in this role as are skills in relationship building and networking with a diverse population of organizations, associations and interest groups. The Brand Marketing Manager must be detail-oriented and have highly developed oral and written communications skills, including a demonstrated ability to edit and write various documents.

Out-of-town and overnight travel may be required, and a valid driver’s license is mandatory.

QUALIFICATIONS:

A four-year college degree plus four to five years experience in marketing or a related field OR six to eight years experience in marketing or a related field. Tourism experience preferred but not required.

Conditions of Employment

• Applicants must pass a thorough background check prior to employment.

• Former State employees who were disciplinarily terminated or resigned in lieu of termination must disclose the information on the application and provide an explanation why the prior termination or resignation should not disqualify their application from the current position.

Supplemental Information

Salary Range: $60,000 - $70,000 Annually

This position is considered non-classified, which means the position is not part of the Colorado State Personnel System. Therefore, the individual appointed to this position is considered at-will, and is not covered by the State Personnel Rules or the State Classification System. However, this position does come with the same benefits (retirement, insurance, etc.) as every other State employee, and with the same opportunities, pride and passion that comes with working for the great State of Colorado. Even though employment is at-will, non-classified positions have protections against discrimination and retaliation in state and federal employment laws. “At-will” employment means that either the employee or the State may terminate the employment relationship at any time for any reason or no reason, with or without notice or cause, as long as no federal or state law is violated.

A wide salary range is posted for this position and any job offer is based upon a salary analysis to comply with the Colorado Equal Pay for Equal Work Act. The salary analysis considers relevant experience, education, certifications, and state seniority as compared to others doing substantially similar work. While all offers are compliant with the Colorado Equal Pay for Equal Work Act, there is no guarantee an offer will be at the top of the posted range based on the salary analysis.

Benefits

The State of Colorado/Office of the Governor offers generous benefits to full-time employees including:

• Annual leave accrued at 13.33 hours per month

• Sick leave accrued at 6.66 hours a month

• 11 paid holidays per year

• Medical plans - choice of Cigna or Kaiser; several plan options (including High Deductible Health Plan with HSA); most plans offered with significant state contribution towards premium

• Dental and vision plans

• Flexible spending accounts

• State-paid life insurance policy of $50,000

• Choice of 2 retirement plans (defined contribution or defined benefit) with generous state contribution

• Optional 401(k) and 457 plans for additional retirement savings

• State-paid short-term disability coverage

• Additional optional life and disability plans

• Access to the Colorado State Employee Assistance Program

• Membership opportunity with the Credit Union of Colorado

• RTD (transit) EcoPass

• Training and professional development

  To learn more about State of Colorado benefits, please visit: https://www.colorado.gov/dhr/benefits

  Equity, Diversity and Inclusion

  The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply. The State of Colorado is an equal opportunity employer committed to building inclusive, innovative work environments with employees who reflect our communities and enthusiastically serve them. Therefore, in all aspects of the employment process, we provide employment opportunities to all qualified applicants without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity or expression, pregnancy, medical condition related to pregnancy, creed, ancestry, national origin, marital status, genetic information, or military status (with preference given to military veterans), or any other protected status in accordance with applicable law.

  To learn more about the “State of Colorado For All”, visit our Equity, Diversity, and Inclusion website (https://dpa.colorado.gov/about-us/edi) .

  ADAAA Accommodations

  The Office of the Governor is committed to the full inclusion of all qualified individuals. As part of this commitment, our agency will assist individuals who have a disability with any reasonable accommodation requests related to employment, including completing the application process, interviewing, completing any pre-employment testing, participating in the employee selection process, and/or to perform essential job functions where the requested accommodation does not impose an undue hardship. If you have a disability and require reasonable accommodation to ensure you have a positive experience applying or interviewing for this position, please direct your inquiries to our ADAAA Staffing Coordinator, the Director of Human Resources: jennifer.salvatore@state.co.us

  Application

  Your application must provide sufficient detail about your background and experience to allow the screening panel to properly assess your experience in the required elements, including your experience and achievements.

  Due to the large volume of resumes we receive, we do not acknowledge receipt of each application and are unable to give status updates. If a strong match is found between your qualifications and the requirements of the position, a member of the recruiting staff will contact you to further discuss the career opportunity.

Please note that each agency's contact information is different; therefore, we encourage all applicants to view the full, official job announcement which includes contact information and class title. Select the job you wish to view, then click on the "Print" icon.

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Agency

State of Colorado

Address

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Website

https://careers.colorado.gov/

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