Campbell Ewald

At Campbell Ewald, we believe the things that make us different, make us better. We focus on creating a culture of belonging with a commitment to learning, growth and anti-racism. Were a diverse bunch of thinkers and makerscurious, fun, passionate, and obsessed with helping our clients, ourselves and each other thrive. But dont just take our word for it. We were named one of the Ad Age Best Places to Work for 2021. And while we appreciate the industry nod, whats more important is that were impacting culture. Sound interesting? We hope youll join us!We have a PaidSearch Associate position open in our Detroit office! Have an opinion on the recently announced depreciation of BMM? Have a love/hate relationship with auction insights reports? Get unusually excited by shifting bid strategy ROAS targets? This is the right position for you! The PaidSearch Associateworks with the rest of the C-E performance media team to deliver the highest quality paid search activation possible. Youll work with the team and your clients to continuously optimize and improve campaign performance and innovate our search activations.This position will work in the Google Ads and Bing platforms strategizing and implementing all types of Paid Search campaigns. This role is hybrid: in-office days are Tuesday, Wednesday & Thursdays. Key Responsibilities: Planning, both annual and campaign specific Identify and develop opportunities aligned with clients performance goals, working with more senior members of the Paid Search team. Drive keyword and audience discovery, finding efficiencies and growth opportunities. Discover and research new partner opportunities and methods for reaching client objectives. Regular Management of campaigns Steward search investments (pacing, budgeting) Routine optimization, including keyword and audience management Copy and ad extension testing and optimization Regular auditing and revisiting of overall approach Testing, Reporting and Analyzing Working with the Lead, develop and launch tests and experiments on a regular cadence. Actively work with the analytics team to ensure reporting is accurate. Develop strong insights that turn data points into real, actionable commentary. Qualifications 2+ years of experience in paid search including strong mastery of platform settings and capabilities Strong analytical skills and a working knowledge of Excel Experience in insight development and reporting/analytics Up to date with the latest trends in paid search Excellent listening, written, and verbal communication Good presentation and project management skills At Campbell Ewald we believe in pay equity. The salary range for this position is $50,000 to $55,000. Where an employee or prospective employee is paid within this range will depend on several factors including current/former employees in the position, market considerations, budgetary considerations, background, relevant experience and qualifications and location. We encourage all interested candidates to apply and note that many historically excluded and underrepresented candidates often do not apply unless they feel they meet all requirements of a job completely. Please note that we encourage all to apply as we value a diverse workplace inclusive of those with differing backgrounds, life skills and experiences.Research show that women and underrepresented groups only apply to jobs only if they feel they meet 100% of the qualifications. Campbell Ewald encourages you to break that statistic and apply. No one ever meets all of the qualifications. We look forward to your application. Campbell Ewald is making space for your voice, that is why we made the commitment to Dear Black Talent. Check out the website at DearBlackTalent.com. Benefits We focus on supporting you in a variety of ways Extensive health benefits for you, your immediate family including your domestic partner. This includes medical insurance, dental insurance, vision insurance, short-term and l