Job Description: This position will report up to VP of Global Media and will be responsible for developing and implementing comprehensive paid and organic social media strategies to enhance our online presence, engage our target audience, and drive business growth. This role requires a strategic problem solver who can guide our creative and execution teams to deliver impactful campaigns across LinkedIn, Meta, Twitter, and YouTube. Who you're committed to being: * You love to find opportunities for innovation and improvement. * You are a creative individual with a strategic approach. * You have exceptional communication and collaboration skills. * You enjoy using, interpreting, and analyzing data. What you'll do: * Develop and implement social media strategies that align with business goals and target diverse audience segments, including SMB, consumer clients, B2B, and public sector decision makers. * Oversee both organic and paid social media campaigns, ensuring they are optimized for performance and aligned with overall marketing objectives. * Leverage deep knowledge of LinkedIn as the primary channel, while also optimizing strategies for Facebook, Instagram, Twitter, and YouTube. * Conduct thorough research and analysis to understand target audience behaviors, preferences, and trends. Use insights to inform strategy and content direction. * Establish metrics to measure the success of social campaigns. Regularly analyze performance data, generate reports, and provide actionable insights to improve future campaigns. * Work closely with the creative team to guide content creation that resonates with the target audience. Collaborate with the execution team to ensure seamless implementation. * Allocate and run budgets for paid social media campaigns, ensuring cost-effective spending. * Stay updated on the latest social media trends, tools, and standards. * Ensure all social media activities are consistent with the company's brand voice, values, and messaging. Experience you'll bring: * B2B, Public Sector, and/or SMB experience a plus. * Community management and social listening experience preferred. Requirements: * Minimum 5+ years experience with paid social media, with at least 2 years in a strategy role. * Previous experience as a Social Media Strategist or similar role. * Must be an active user of multiple social media platforms. * Hands on keyboard experience in building and optimizing campaigns in platform, preferably in an agency setting. * Demonstrated success in developing and executing social media strategies across multiple platforms, with a strong emphasis on LinkedIn. * Proficiency in social media management tools and analytics platforms. * Excellent analytical skills and the ability to interpret data to drive decision-making. Travel Requirements While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location. Why you'll love working here: * We're remote- and hybrid-friendly * We're mission driven and values guided * We have a strong commitment to diversity and belonging * We cultivate a culture of trust, autonomy, and collaboration * We're lifelong learners and champion team member growth and advancement * We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more. About us: We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud product, teams can develop critical skills, impr ove... For full info follow application link.