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At OCLC, we believe you'll do the best work of your life when you're living the best life possible.

We work hard to build the technology that connects thousands of today's libraries. But we also work hard to make a job at OCLC a meaningful part of a balanced life- not a substitute for one.

Technology with a Purpose. OCLC supports thousands of libraries in making information more accessible and more useful to people around the world. OCLC provides shared technology services, original research and community programs that help libraries meet the ever-evolving needs of their users, institutions, and communities. With office locations around the globe, OCLC employees are dedicated to offering premier services and software to help libraries.

The Job Details are as follows:

The Content Marketing Manager helps develop, manage, and measure content that connects marketing, product, membership, and research into one OCLC story. This person participates in strategic planning, identifies opportunities to support the OCLC brand, product, research, and membership initiatives through effective content and consistent processes, and manages content quality and distribution.

Responsibilities

Develops marketing content to directly support OCLC brand, products and service initiatives

• Drafts, revises, and tracks communications content for print collateral, webpages, presentations, social media posts, blog posts, and other channels
• Monitors web content related to brand, products and services on OCLC.org to update existing content or create new content as needed
• Identifies top performing content to repackage and repurpose into other formats or across other channels
• Coordinates and develops content and sales support information around non-product-specific messages

• Takes a leading and active role in working with partners from product marketing, brand and other key areas of OCLC in the development of strategy documents and creative briefs

   

Drives OCLC corporate blog content development and strategy

• Creates long-term strategic plan for OCLC corporate blog aligned with company objectives and initiatives
• Responsible for editorial calendar development, post writing assignments, and draft and final approval processes
• Responsible for promotional plans for blog and blog subscriber emails
• Outlines key performance indicators and analyzes web analytics data to gauge content performance and socializes performance metrics with internal stakeholders
• Researches and connects with external thought-leaders and industry experts for guest blog opportunities
• Manages responses to external inquiries with respect to blog content

• Ensures blog content is optimized for SEO in collaboration with the web team

   

Social channel editorial duties

• Monitors OCLC corporate social channels for specific content activities
• Works as writer/editor for social content related to assigned projects

• Manages responses to external inquiries as needed

   

Qualifications

Minimum required

Bachelors degree in English, Journalism, Marketing or similar discipline.

Demonstrated writing and copyediting skills; ability to translate scholarly writing and technical requirements for a more general audience and deliver compelling promotional material and news stories.

Demonstrated ability to create ideas, concepts and stories that demand attention and connect with key audiences in a memorable way that are on brand and on strategy.