Description

Robert Half is currently seeking a skilled Marketing Manager to join our client's team in Lansing, Michigan. As the Marketing Manager, you will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, attract new customers, and foster customer loyalty.

Responsibilities:

• Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.

• Conduct market research to identify trends, customer preferences, and competitors' activities.

• Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.

• Manage and analyze marketing campaign performance, track key metrics, and provide regular reports to stakeholders.

  Requirements

Requirements:

• Bachelor's degree in Marketing, Advertising, Public Relations, or a related field.

• 3+ years of experience as a Marketing Manager or similar role.

• Strong understanding of marketing principles, including digital marketing strategies and techniques.

• Proficiency in marketing tools, CRM systems, graphic design programs, email marketing programs, social media platforms, and analytics platforms.

• Ability to work onsite in Lansing office daily

  Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .