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HR Acuity LLC Content Marketing Manager in Florham Park, New Jersey

HR Acuity is a seeking Content Marketing Manager to join our growing marketing team. We are seeking a creative team player to lead our content strategy and execution.

In this exciting new role, the Content Marketing Manager will be responsible for working with stakeholders across the company to identify and prioritize key themes and lead the creative development of strategic content assets that reinforce our thought leadership, grow brand awareness and drive revenue. This role is ideal for a data-driven, resourceful and experienced content marketing professional who has experience owning end-to-end content development and execution. Successful candidates are passionate about the editorial process, research, collaborating with others, crafting compelling briefs, data-driven experimentation and writing.

About Us:

HR Acuity® is the leader in employee relations and investigation solutions. Our Software as a Service (SaaS) technology solution helps achieve consistency in how organizations track, investigate and analyze employee issues.

Why work here? Simply put, we have a nimble culture, innovative environment, freedom to think and implement, explosive growth, and work with Fortune 500 clients.

Fair Culture Warning: This is an “All-in Zone” Everyone from our woman-owned CEO and founder to each individual employee has this All-in mindset and will stop at nothing to hit our goals while having fun and moving at lightning speed. If this sounds like you continue reading below.

  • Create and develop content that converts and can be leveraged to drive new business, enable sales and increase organic search engine positioning.

  • Develop an overarching content strategy and execute short and long form content to drive inbound and nurture prospects through the buyer's journey.

  • Develop and manage content calendars.

  • Identify, develop and design marketing offers (including articles, ebooks, videos, case studies, testimonials, infographics and blogs) to address gaps in our content strategy.

  • Leverage external writing partners as needed.

  • Develop and produce reports and dashboards to provide visibility across all areas of marketing e.g. campaign effectiveness, lead generation, pipeline contribution, return on marketing investment, overall marketing performance.

  • Leverage analytics to iterate and evolve the content plan – including the topics we should cover and the content formats we should leverage to maximize the impact on business objectives.

  • Collaborate with other teams – including others in Marketing, Sales and Customer Success teams – to ensure our content is converting against business objectives and key results.

  • Deeply understand challenges and topics that are important to Employee Relations leaders and practitioners.

  • Liaise with external PR agency to craft press releases and drive relevant media opportunities.

  • Min 3 years (3-5 preferred) marketing experience with at least 2 years in content strategy and creation.

  • Experience in B2B SaaS product and/or human resources preferred.

  • Proven ability to plan, prioritize, and work quickly and effectively under pressure: You enjoy a fast-moving, deadline-driven environment and you’re able to proactively manage your own workload, manage ambiguity and balance several projects at one time.

  • Proven understanding of SEO best practices around keyword research.

  • Proven ability to effectively collaborate with others to develop compelling content.

  • Proven ability to clearly and graciously communicate and receive feedback.

  • Proven ability to cite evidence in decision-making, including marketing trends, marketing KPIs, and feedback from GTM stakeholders.

  • Experience with Google Analytics or other Web analytics tools.

  • A bachelor’s degree in business, journalism, public relations, or a related communications field or relevant work experience.

    Successful candidates will have the following characteristics:

  • Excellent writing and editing skills.

  • A love and knack for writing both brief and in-depth content.

  • Ability to speak-up and know when to influence and drive important changes.

  • The ability to manage multiple projects and remain flexible through multiple revisions while keeping a keen attention to detail.

  • Great sense of humor, enthusiasm coupled with a strong work ethic.

  • Highly organized and detail-oriented.

  • Creative thinker and problem solver.

  • Data-driven, focused on reporting and measurement.

  • Ability to take initiative and work independently.

• Comprehensive medical, dental and vision to keep you healthy.

• Flexible Spending Accounts (Health and Dependent Care)

. Heath Savings Account

• Paid Parental Leave

• Company Paid Short- and Long-Term Disability

• Company Paid Life and AD&D Insurance

• Company Paid Employee Assistance Program (EAP)

• 401K with Company Match

• Employee Stock Program

• Employee Referral Bonuses

• Competitive salary and meaningful opportunity for growth.

• Remote work environment *

• Flexible Paid Time Off to recharge!

• Paid Holidays (including your birthday!)

• “Summer Fridays” from Memorial Day through Labor Day*

• “First Fridays”, which provide a half-day off on the first Friday of each month *

• Fun, energetic teams to work with those that value suggestions and new ideas

  • Based upon business need

Requisition ID: 2022-1102

External Company Name: HR Acuity LLC

External Company URL: https://www.hracuity.com/

Street: 23 Vreeland Road

Telecommute: Yes

Perks and Benefits: • Comprehensive medical, dental and vision to keep you healthy. • Flexible Spending Accounts (Health and Dependent Care) . Heath Savings Account • Paid Parental Leave • Company Paid Short- and Long-Term Disability • Company Paid Life and AD&D Insurance • Company Paid Employee Assistance Program (EAP) • 401K with Company Match • Employee Stock Program • Employee Referral Bonuses • Competitive salary and meaningful opportunity for growth. • Remote work environment * • Flexible Paid Time Off to recharge! • Paid Holidays (including your birthday!) • “Summer Fridays” from Memorial Day through Labor Day* • “First Fridays”, which provide a half-day off on the first Friday of each month * • Fun, energetic teams to work with those that value suggestions and new ideas

  • Based upon business need
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