Sr. eCommerce Data Analyst Job Locations

US-CO-Fort Collins | US-Remote

Category Marketing

Posting closes 12/18/2024

Hybrid status Hybrid = Work is completed at an assigned Otter facility Tuesday, Wednesday, and Thursday with the option to work remotely on Monday and Friday. Overview

Otter Products is seeking a Sr. eCommerce Analyst to join our team! This position can be based at our Fort Collins, CO headquarters, working a hybrid schedule, or fully remote in the U.S. As the Sr. eCommerce Analyst, you will be responsible for gathering, analyzing, and interpreting complex data to support decision-making for U.S. and global eCommerce initiatives. Your day-to-day tasks will encompass market and trend analysis, forecasting, customer journey evaluation for offline and online channels, product performance analysis, visualization, and reporting, A/B testing, and tag management all focused on delivering actionable insights to optimize performance and guide strategy. Success in this role requires in-depth knowledge of sales and marketing best practices including eCommerce forecasting initiatives and sensitivity analysis, advanced skills is the use of web analytics tools such as Google Analytics (GA4 preferred) and tag management systems (e.g., Tealium), and an advanced understanding of predictive modeling and forecasting techniques with the ability to analyze data and translate insights into actionable recommendations.

About Otter Products

Otter Products, we grow to give. From our founder's garage in 1998 to the global technology leader we are today, Otter Products continues to drive growth through innovation.

Through our industry-leading brands - OtterBox, Liviri and OtterCares - we provide our partners the number-one selling and most trusted products in our categories. Our philanthropic spirit is the foundation on which we foster our partner relationships, allowing us to grow and to give - together.

By way of our charitable arm, the OtterCares Foundation, we support our communities and invest in our future through education that inspires kids to change the world.

And even as our global community of Otters continues to grow, our founder's core values are still at the heart of everything we do. We measure our success by our ability to give back to our communities and strengthen opportunities for all.

For more information visit otterproducts.com

Responsibilities

Collaborate with the eCommerce Analytics Lead in the execution of our web analytics strategy by gathering, analyzing, and interpreting website and digital marketing data to inform business decisions. Assist in the selection, implementation, and maintenance of web analytics tools, ensuring effective data collection and adherence to best practices. Independently conduct marketing and trend analyses to enhance online sales performance and market positioning. Contribute to forecasting initiatives using complex predictive modeling to anticipate customer behaviors and sales trends. Create and maintain visual reports and dashboards, providing stakeholders with actionable insights and recommendations. Collaborate with the eCommerce Analytics Lead to manage tagging strategies, including Tealium Tag Manager profiles, while ensuring compliance with data privacy regulations. Partner with UX/UI teams to improve the online shopping experience through data-driven design updates and A/B testing. Evaluate product performance, pricing, and promotional strategies to identify opportunities to optimize revenue growth and profitability. Work closely with eCommerce, marketing, product, and IT teams to align analytics efforts with broader business goals. Provide support for cross-functional analytics initiatives and perform other duties as assigned to drive organizational success. Support and maintain a positive safety culture by following all safety policies and procedures and actively contributing to a safe working environment. Other duties as assigned

Qualifications

Bachelor's degree in data analytics, marketing, business, or a related field. Experience in lieu of degree may be considered. Minimum of five years of experience in web or eCommerce analytics is required. Fully proficient skills in the use of web analytics tools such as Google Analytics (GA4 preferred) and tag management systems like Tealium required. Broad knowledge of A/B testing methodologies, predictive modeling and forecasting techniques required. Understanding of consumer data privacy regulations including but not limited to General Data Protection Regulation (GDPR) in Europe, and the California Consumer Privacy Act (CCPA), etc required. Highly skilled in Excel and SQL for data manipulation and reporting required. #LI-Remote