Job Summary:

The Sr Digital Optimization Analyst is responsible for uncovering insights that will improve our digital platforms. Responsibilities will include designing and delivering solutions that will transform our digital platforms, eCommerce operations, and personalization for our Retail and Pro Customers.

This ideal candidate will support the optimization of westmarine.com and pro.westmarine.com to deliver against: engagement, new customer growth and retention objectives by utilizing a broad range of performance data to make recommendations, analyze content consumption / purchase behavior, and provide insights on regular reporting - all of which will help our teams to create and maintain best in-class digital experiences. She or he will need to be able to influence and inspire others and will often present recommendations to peers, business unit leaders and senior leaders.

Position Summary

• Be customer obsessed, organized, detail-oriented, analytical, and thrive in a fast- paced environment with adaptability to change.

• Conduct exploratory analysis of digital platform performance using both frontend digital analytics and backend data (e.g. POS, CRM) and other system data sources, identifying trends and proactively suggesting opportunities that will improve digital performance.

• Produce regular reporting views that help our digital teams understand and control the inputs driving the outputs of their design and marketing efforts.

• Develop processes and meeting cadences to share findings and produce written insights in the form of presentations that will help us demonstrate to the business how we will optimize our strategy over time.

• Partner with key stakeholders across the org (e.g. UX/UI Design, Product Owners, Marketing, Creative and Technology teams) to design and execute A/B testing website campaigns, personalization tactics, analyzing key digital metrics, and identifying opportunities to increase web engagement and conversion performance.

• Develop a thorough understanding of our data landscape and play an active role in planning for future digital data needs.

• Juggle multiple projects (including ad hoc requests) and prioritize time while working in a dynamic, fast-paced, and growing organization.

Success factors/job competencies:

• Customer Obsessed, Action Oriented & Drive for Results

• Critical Thinking & Continuous Development

• Communication & Relationship Building

Category

Applicable Knowledge/Skills/Abilities

Minimum education required/preferred, area of study:

• Vocational qualification bachelor's degree in statistics, economics, mathematics, marketing, or related field. Advanced degree (e.g., MBA) a plus.

Minimum years of relevant experience required:

• 5 - 8 years of experience in digital marketing analytical role or e-Commerce analytics role, with strong expertise in web and app analytics environments and tools either at agency / consultancy or client side.

• Retail experience a plus.

Additional skills/knowledge required include:

• Advanced knowledge of analytics tools such as Digital Analytics (Google 360, Adobe), heat mapping tools (i.e., HotJar, Quantum Metric, or Clicktale), and optimization / personalization solutions (Optimizely, VWO, Adobe Target).

• Demonstrated channel expertise and understanding of digital marketing ecosystem, direct campaign management experience not required, but a plus.

• Experience with data visualization solutions a plus, including demonstrated ability to analyze and visualize data via visualization solutions such as Looker (preferred), Tableau, or Power BI.

• Strong examples of ownership of presentations that blend performance data exports with strategic insight to drive digital optimization efforts.

• Ability to adapt to real-time data inputs and information and prioritize according to business impact.

Preferred experience, certification(s), skill(s), if applicable:

• Some experience with PM and collaboration tools; SmartSheets, JIRA/Confluence and Figma/InVision.

• Experience managing initiatives and projects under an Agile Framework, a plus.