Job Description Summary

The Associate Product Manager (APM) will support management of mature Specimen Management product lines through leveraging the BD Way of Marketing principles. The APM will also work across the business portfolio with other marketing managers to identify opportunities to streamline marketing tools and materials to support sales based on the stage of the product lifecycle. This role will report directly to the US Region Marketing Director with a focus on execution of marketing tactics.

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.

Product management responsibilities:

• Understand how clinical use cases, market trends, regulations/reimbursement, and published literature of product line can impact the product lines and overall business

• Collaborate with sales and commercial operations team to ensure sales forecast is translated into proper inventory levels to support business operations

• Collaborate with clinical marketers and digital marketing to execute on marketing strategies and tactics

• Develop marketing literature and presentations

• Provide sales training presentations

• Collaborate with Sales to understand Sales Funnel and gather feedback on ways to support business growth objectives

• Support long term strategy and tactics development based on the product life cycle and product position in the market

• Support pricing tactical executions and potential development of promotions to support sales goals

• Collaborate with Marketing Operations and Contracting teams to support pricing initiatives

• Identify areas of opportunity to collaborate with other businesses to co-sell or co-promote product lines to convey the broader value of BD to solve customer problems

• Support trade show execution

Cross-business responsibilities

• Identify sales materials/tools needed based on product life cycle and opportunities to streamline training content (through collaboration with sales and other marketers on the team)

• Assist in performing market and competitive analysis to support other product marketers on the team with creation of differentiated messaging across portfolio

• Collaborate with Sales and Sales Enablement to streamline sales materials

KNOWLEDGE AND SKILLS :

• Strong skills with Excel

• Good communication skills (written/verbal)

• Ability to multi-task

• Strong Analytical Skills

EDUCATION AND EXPERIENCE :

• Requires a Bachelor’s degree (Preference for Marketing)

• 2 years of experience in a sales or marketing function in a related life sciences discipline

• Understanding of and ability to apply fundamental marketing concepts and techniques.

• Understanding of how to manage products in a mature market

• Ability to deal with ambiguity

• Ability to influence without authority

• Creative thinker

• Competency with Excel analysis (preferred)

• High integrity and ability to comply with organizational compliance programs.

• Demonstrated ability to work as a strong team contributor, and to interact well and effectively with others

• Excellent communication skills, both oral and written

• Excellent organizational skills.

• Ability to travel 20-30% of the time

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

To learn more about BD visit  https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.