"At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of diversity and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive."

L.L. Bean is currently searching for an Analyst to join the Consumer Insights Team. We welcome the opportunity for this role to be hybrid based at the corporate headquarters in Freeport, Maine, or to be based remotely  in the following states : Colorado, Connecticut, Florida, Georgia, Illinois, Kansas, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, Utah, Vermont, Virginia, Wisconsin.

As an Analyst on the Consumer Insights team, you’ll  help shape our brand, product, and integrated marketing strategies and influence key business decisions. This team serves as a customer champion, driving brand relevance through a deep understanding of consumers and the context of their relationship with the outdoors, our brand, and products.

The person in this role will be responsible for insights development, brand and marketing measurement, and creative testing. They will be an expert on brand measures, leverage a wide range of consumer insights and trends sources, and create compelling, holistic synthesized insights that inspire and inform our seasonal go-to-market planning, as well as long-term brand and product planning. The person in this role will develop thought leadership and will collaborate with cross-functional teams including Brand Content, Creative, Marketing programs, and Merchandising.

The successful candidate will have demonstrated analytics and/or insights experience, excellent storytelling skills, enjoy building genuine, collaborative relationships with key partners, and be naturally curious.

If you have an analytical mindset, passion for consumers and brands, and confidence navigating the gray to unlock compelling insights that help spark ideas and imagination within the organization, we’d love to hear from you!

Role responsibilities

Analyze and interpret consumer data to assess brand health , influence marketing effectiveness, and measure campaign performance.

Insights creation, brand health measurement, and marketing development support

• Bring brand health performance and expertise to the organization

• Conduct primary and secondary research – leaning on a range of research methodologies - to support brand amplification and the development of consumer-centric marketing strategies.

• Synthesize primary and secondary data from multiple consumer and insight sources to identify market trends and insights about our current and future customers.

• Partner with Brand Content and Creative to contribute key insights to the seasonal campaign development process, including brand priorities, relevant consumer macro trends, and customer mindset .

• Partner with internal stakeholders including P erformance M edia and B rand E ngagement teams to support consumer-facing strategy and activation development.

• Assist in the continuous improvement of measurement frameworks and methodologies.

  Marketing and campaign testing and effectiveness measurement

• Measure a range of strategic initiatives aimed at driving brand awareness and consideration

• Partner with Brand Content and Creative to measure campaign effectiveness and identify optimization opportunities.

• Partner with internal stakeholders including Performance Media and Brand Engagement teams to synthesize data and develop a comprehensive view of campaign/initiative performance across the business

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  Qualifications

• BS/BA; ideally in Analytics, Social Sciences, Marketing or related discipline

• 1- 3 Analytics or a Brand/Agency analyst role

• Experience designing and creating performance dashboards and effective data visualizations ( eg Tableau, Looker)

• Experience with Brand communications and messaging strategies

• Familiarity with research study design and methods: quantitative surveys, focus groups, online qualitative research, social listening, audience analysis, custom market research etc.

• Excellent verbal and written communication skills and the ability to tell a story using data; ability to navigate ambiguity comfortably and simplify complexity

• Understanding of digital marketing and ad measurement and testing

• Experience with SQL/R/SPSS and/or designing and creating performance dashboards and effective data visualizations (tools such as Tableau) is a plus.

   

  Health and Safety Requirement:  Every employee is responsible for contributing to a safe and healthy workplace. Employees are expected to be active participants in health and safety by following all safety policies and procedures, reporting unsafe conditions or at-risk behaviors to leadership, and conducting work in a safe manner. Those in a leadership role are also expected to model safe behaviors, evaluate risk, and ensure that risks are reduced to acceptable levels.

  "If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.

  If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you! At L.L.Bean, we believe the outdoors brings out the best in all of us. We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote diversity, equity, inclusion, and sustainability."