The City of Gresham Police Department has an exciting opportunity for a Brand Marketing Specialist! What you will get to do: \' Sourcing: Develop and implement comprehensive sourcing strategies aligned with the police department\'s hiring goals and long-term workforce planning. Collaborate with budget and finance, hiring managers, and HR to forecast staffing needs and prioritize sourcing efforts for critical needs. Creates sourcing strategies to increase brand awareness and enhance community engagement, and ensures that sourcing campaigns are consistent, attractive, and effective. Builds sourcing strategies that ensure a diverse candidate pool, reflecting the community the department serves. \' Research and Analysis: Regularly assess and refine sourcing strategies based on performance metrics and changes in department needs. Utilizes data and market trends to drive strategy and continuously improve the quality of candidates sourced. Gathers community feedback and other data to aid in improving sourcing strategies. Monitors public safety trends and community behavior to inform brand management decisions. Examines the effectiveness of brand management and marketing efforts and makes recommendations for improvement. \' Communications: Work with Communications to create compelling content, including social media posts, recruitment videos, and employee testimonials that highlight the unique aspects of working the police department. Develops and maintains relationships with media outlets, industry partners, and other stakeholders to increase brand visibility. Responds to branding inquiries and complaints in a timely and professional manner. \' Reporting: Track and analyze the effectiveness of sourcing strategies, branding efforts, and candidate engagement. Provide regular reports to leadership and recruitment teams on key performance metrics. Adjust sourcing tactics and strategies based on data and feedback to optimize recruitment outcomes. Stays informed on innovative technologies, sourcing tools, and industry trends to continually evolve sourcing strategies and improve efficiency. Minimum Qualifications: \' An associate\'s degree \' One (1) to four (4) years of experience in developing and/or implementing sourcing strategies or campaigns, and/or related experience Any combination of three (3) to six (6) years of related education and experience that provides the applicant with the knowledge, skills and abilities to perform the job will be considered. Additional Requirements: \' Ability to obtain Law Enforcement Data System (LEDS) certification within three months of hire. \' Valid driver\'s license and good driving record may be required to attend periodic events