Summary:

The Social Media Specialist will manage and enhance the bank’s online presence to connect with customers, build trust, and drive engagement. This role focuses on creating and managing content that aligns with the bank’s values, resonates with target audiences (including military families and general banking customers), and supports strategic goals such as brand awareness, customer acquisition, and loyalty.

• Content Strategy and Creation:

• Develop and implement social media campaigns that align with the bank’s brand promise and marketing objectives.

• Create, edit, and post content tailored to various platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter/X).

• Showcase the bank’s community involvement, financial literacy initiatives, and unique value propositions (e.g., military-friendly services).

• Engagement and Community Management:

• Monitor and respond to customer comments, questions, and reviews promptly to foster trust and loyalty.

• Proactively manage online reputation, addressing concerns in alignment with bank policies and tone guidelines.

• Analytics and Reporting:

• Track and analyze performance metrics (engagement rates, impressions, click-through rates, etc.) to measure campaign success and inform future strategies.

• Prepare monthly reports for marketing leadership, highlighting key insights and areas for improvement.

• Compliance and Risk Management:

• Ensure all social media content adheres to banking regulations, brand guidelines, and industry best practices.

• Collaborate with compliance and legal teams to review campaigns and mitigate risks.

• Collaboration and Innovation:

• Work closely with marketing, design, and product teams to align social media strategies with broader campaigns (e.g., product launches, customer education initiatives).

• Stay informed about emerging social media trends, particularly in financial services, and recommend innovative approaches.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Up to 2+ years of experience managing social media platforms, preferably in banking, financial services, or a regulated industry.

• Strong understanding of platform-specific best practices and trends (TikTok, Instagram Reels, LinkedIn for B2B, etc.).

• Experience with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics).

• Exceptional written and verbal communication skills with a professional yet approachable tone.

• Familiarity with regulatory compliance requirements for financial institutions (preferred).

Preferred Skills:

• Experience in paid social media advertising campaigns.

• Background in financial literacy education or military-focused initiatives.

• Creative storytelling ability to humanize the banking experience.

Equal Opportunity Employer/Disabled/Veterans

Academy Bank and Armed Forces Bank provides equal employment [and affirmative action] opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. If you need an accommodation for any part of the employment process, please e-mail humanresources@dfckc.com.