Description

We are offering a contract for a Marketing Data Specialist to join our team. Based in King of Prussia, Pennsylvania, this role is primarily remote and is focused on executing data tasks within the marketing industry.

Responsibilities:

• Execute data tasks for marketing initiatives including contact discovery, list management, and campaign segmentation.

• Collaborate with customer acquisition and digital marketing teams to build targeted segments and evaluate audience-sizing criteria.

• Ensure the use of quality, compliant data by appending contacts regularly.

• Support stakeholders' use cases by providing access to quality data and meeting evolving data requirements.

• Collaborate on and manage global data standards, processes, and policies for first-party and third-party Marketing data.

• Consult data consumers on how to navigate data sources and interpret data to support their operational use cases.

• Partner with the enterprise data management function to build out data models.

• Work collaboratively across functions to manage data acquisition, enrichment, and integrations.

• Evaluate and implement new data sources and processes to enrich existing data, support data capture, and improve data quality.

• Contribute to detailed discussions regarding data standards, governance, architecture, and strategy decisions.

• Pilot and test data solutions to meet business needs.

• Maintain the accuracy and completeness of data through monitoring, validation, and reporting.

• Manipulate, format, verify, map, and upload data via Excel to Pardot/Salesforce database.

• Support the administration of prospect data within the marketing automation platform.

• Perform campaign-related and routine database cleanup functions.

• Ensure the data within the marketing automation platform is compliant and meets global data privacy standards.

• Develop new standards to ensure marketing data and usage by marketing is compliant.

Requirements • Proficiency in Sales, with the ability to articulate and implement effective marketing strategies.

• Extensive experience in Documentation, ensuring all marketing data is accurately recorded and maintained.

• Strong Reporting skills, with the ability to analyze and present complex data in a clear and concise manner.

• Mastery of Microsoft Excel, to manage and manipulate large data sets effectively.

• Solid understanding of Marketing principles and strategies, with the ability to apply them to data-driven campaigns.

• Experience in Training staff, fostering an environment of continuous learning and improvement.

• Knowledge of Operations and Procedures within a marketing department, ensuring smooth and efficient workflows.

• Familiarity with Policy development and enforcement, ensuring compliance with company and legal guidelines.

• Quality assurance skills, ensuring all data and marketing efforts meet the highest standards.

• Experience with Database management, maintaining the integrity and security of marketing data.

• Understanding of Human Resources (HR) Administration, to facilitate effective team management and development.

• Ability to deliver compelling Presentations, effectively communicating data-driven insights to stakeholders.

• Knowledge of business Practices within the marketing industry, ensuring alignment with industry standards and trends.

• Proficiency in SQL, for effective data querying and management.

• Experience in Stakeholder management, ensuring alignment and buy-in for marketing initiatives.

• Understanding of Integration processes, ensuring seamless blending of various data sources and platforms.

• Familiarity with Monitoring Tool, to track and analyze the performance of marketing campaigns.

• Experience with CRM systems, ensuring effective management and utilization of customer data.

• Understanding of Compliance Functions, ensuring all marketing activities adhere to regulatory standards.

• Proficiency in LinkedIn and other digital platforms, for effective digital marketing campaigns.

• Knowledge of Digital Marketing strategies and tools, ensuring a robust and effective online presence.

• Experience with Tableau, for creating data visualizations that effectively communicate insights.

• Degree in Computer Sciences or a related field, or equivalent experience.

• Ability to Create Dashboards, to provide a visual representation of marketing data and insights. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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