CrowdStrike, Inc. Full time R18711 About the Role: CrowdStrike is looking for a seasoned Event Marketing/Audience Acquisition Manager (Contractor, 6 months) to support our fast growing annual customer conferences this Fall. What You'll Do:

• Audience Acquisition: This critical role will successfully project manage, amend and execute an existing in-process audience acquisition strategy for impressive year-over-year growth, working cross-functionally within CrowdStrike and with key partners to drive attendance results across email, social, digital and web. You will also perform data-driven analysis throughout the campaign, adjusting strategy as-needed, and ensuring maximum registration-to-attendance conversion.

• Event Communications: This role will execute not just pre-event external communications, but on-site communications as well via the mobile app, in attendee emails, and other areas as needed.

• Registration Management: You'll work with our existing reg vendor and internal teams to ensure proper integrations, reporting and smooth & secure registration experiences for all attendees pre-event and on-site.

• Post Event Wrap Up: You'll analyze successes and data-driven lessons learned, support the greater team in post-event promotions, and plan virtual event experiences to extend the event lifecycle and maximize the event investment.

What You'll Need:

• Minimum of 10+ years successful event marketing experience with expertise in the strategic and tactical execution of audience acquisition and attendee communications

• Clear understanding of the event marketing campaign hierarchy and lifecycle and how a well-choreographed campaign between email, digital, social and web can drive results

• Exceptional project management, and time management skills -- highly organized, detail focused, results-driven, and accountable with the ability to handle high pressure last-minute, urgent requests

• Process-oriented execution plans -- you will be working internally hand-in-hand with CrowdStrike teams using Adobe Workfront and other process solutions to keep projects on track

• Experience in personalizing/targeting marketing content for multiple attendee types

• Experience with event registration technology (preferentially Rainfocus), badge mapping, and attendee mobile app journeys

• Ability to foster collaboration and teamwork across global cross-functional teams that are not under direct control

• Demonstrate strong critical thinking skills and ability to problem solve and come up with solutions and recommendations.

• Ability to work on multiple projects at once, set priorities, work independently, problem solve, improvise, and function as part of a team that must perform under pressure

• Experience evaluating event performance, including data-driven post event analysis, de-briefs and wrap-up reports

Bonus Points:

• Experience with fast-paced teams and driving substantial year-over-year growth

• High energy, can-do personality and ability to thrive in a high-growth, dynamic environment

• Strong attention to detail, excellent customer service and creativity in problem-solving

• International (Europe) event marketing experience

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