Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by diversity and inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health equity on a global scale. Join us to start Caring. Connecting. Growing together.

The Marketing Specialist is responsible for managing and executing social media and marketing campaigns and assisting with website updates. This position is responsible for providing timely, relevant and engaging content across our social platforms to support our goals for provider-specific promotions, patient acquisition and awareness, and celebrating cultural moments and recognitions.

Candidate must be a skilled communicator with a proven history in managing and growing social channels. This role requires a detailed understanding of publishing tools, analytical tools, and social marketing technology including native platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube. The Marketing Specialist is responsible for managing budget across the social media platforms and providing regular and accurate monthly reporting on performance.

The ideal candidate will work across our marketing team and business to collect and polish content to be used across our social channels, marketing campaigns, and website. Proactive cross-team collaboration and synergy identification is a key component of this role. You must be a well-organized, highly motivated, roll up your sleeves, self-starter with a passion for communicating. You should thrive on creating engaging content and measuring results.

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Work in collaboration with director and all internal cross functional teams including operations, provider marketing, communications, social media, and analytics teams to plan and execute social media campaigns

• Manage creative development process with internal/external creative partners, including developing creative briefs / SMRFs             

• Oversee social media plan from start to finish, managing timelines and making sure that all aspects of the posts are executed smoothly, on time, and within brand standards

• Work collaboratively: develop, manage, and maintain relationships with internal stakeholders and keep them informed about social media plans, status, and results

• Report on campaigns and augment based on analysis to ensure the most effective approach

• Responsible for QA’ing campaign setup     

• Make accurate and relevant updates to website content to ensure consistency between our social media and website content

• Must be able to learn quickly and adapt to new processes easily   

• Continue to refine processes and look for innovation

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 3+ years of experience in marketing, advertising or related field, with at least 2 years of paid and organic social media experience

• 3+ years project management experience

• Proven solid communications skills

• Proven solid organizational skills

• Proven intermediate analytical skills

Preferred Qualifications:

• Experience with a wide variety of paid, owned and earned social strategies, and how they work together

• Proven solid writing skills

• Agency experience

• Design experience

• Proven keen attention to detail

Personal Characteristics:

• Curiosity for continuous learning and ability to apply insights to the business

• Energized by a fast-paced growth-focused organization

• Comfortable working in ambiguous situations and change

• Flexible in adapting to changing business requirements

• A drive to innovate and consider new approaches

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

California, Colorado, Connecticut, Hawaii, Maryland, Nevada, New Jersey, New York, Rhode Island, Washington, Washington, D.C. Residents Only: The hourly range for this role is $28.03 to $54.95 per hour. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

UnitedHealth Group is a drug - free workplace. Candidates are required to pass a drug test before beginning employment.