Marketing Liaison - Communications

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Marketing Liaison - Communications

Salary

$28.12 - $41.31 Hourly

Location

Lakeland, FL

Job Type

Full Time Regular

Job Number

2357-01

Department

Communications

Division

Communications 0012120000

Opening Date

11/21/2024

Closing Date

Continuous

FLSA

Non-Exempt

Bargaining Unit

NA

• Description

• Benefits

• Questions

GENERAL DESCRIPTION OF CLASS

Performs advanced professional work involved in the development, design, review, organization, and maintenance of various social media and marketing technologies within the Communications Department; strategically assists in managing the City of Lakeland’s social media presence by conceptualizing, writing, designing, publishing, curating, monitoring, and reporting on various platforms; provides advanced content creation, skilled social media management, marketing outreach, and web-based support as needed.

ESSENTIAL FUNCTIONS

• Strategizes marketing outreach via City’s social media channels.

• Writes, contextualizes, designs graphics, and creates video content consistent with the City’s marketing goals.

• Updates social media strategy to be consistent with current social media/digital trends and projections.

• Monitors departmental social media accounts and ensure brand and voice consistency.

• Creates and interprets weekly and monthly reports on social media performance using a monitoring platform.

• Provides creative insight and implements tactics to increase public engagement via social and digital platforms.

• Assists in the planning, coordinating, and covering of community events and programs.

• Meets with department representatives and Communications staff to plan and work on social media projects and public education campaigns.

• Supports other web and digital content strategies according to City standards.

• Assists with copywriting/editing of draft collateral materials as needed.

• May be required to participate and/or facilitate training to support departmental or City initiatives and requirements.

• May be required to work overtime or alternate hours as necessary for the efficient operation of the department.

• Position designated as Mission Critical by Department Director.

ADDITIONAL FUNCTIONS:

• Performs related work as required.

QUALIFICATIONS (EDUCATION, TRAINING AND EXPERIENCE)

• Bachelor’s degree from an accredited college or university in Marketing, Communications, Public Relations, Digital Media, or other social media-related field.

• Two years of relevant experience in sales or marketing.

SPECIAL REQUIREMENTS:

• Must possess a valid driver’s license.

• Must maintain a valid telephone number.

• Experience in photography and videography preferred.

• Experience in Graphic Design using Photoshop and/or Illustrator preferred.

KNOWLEDGE, SKILLS, ABILITIES

• Knowledge in strategic social media content creation, publishing, monitoring, and reporting.

• Knowledge creating and curating graphics and short videos/live feeds for social channels.

• Knowledge of basic social media and digital writing and design principles, techniques, and skills including ability to design, layout, edit, and/or manipulate digital graphics and/or images.

• Knowledge of and ability to use software specific to develop and manage social media platforms.

• Knowledge of Adobe Creative Suite or equivalent software to create social media and digital graphics.

• Knowledge of traditional art techniques, basic digital photography, and video production, and use of traditional media.

• Knowledge of post-production techniques, such as editing software for final preparation for various multimedia.

• Knowledge and ability to test in multiple interfaces and/or browsers for optimal performance.

• Skill in organizational and proactive communication functions.

• Skill in accurate, effective, concise writing and correct context.

• Skill in copywriting, proofing, and editing skills.

• Ability to properly implement County branding, including standards and guidelines.

• Ability to maintain an appropriate file management system.

• Ability to effectively manage broad and diverse project workloads in a deadline-driven work environment.

WORKING ENVIRONMENT/PHYSICAL REQUIREMENTS:

• Requires sedentary work that involves walking or standing some of the time, exerting up to 10 pounds of force regularly, and routine keyboard operations.

• The job risks exposure to no significant environmental hazards.

• The job requires normal visual acuity, field of vision, hearing, speaking, color perception, sense of smell, depth perception, and texture perception.

All City of Lakeland positions are subject to testing (e.g. written, oral, performance, computerized, interview, and/or any combination). Candidates selected for testing will be notified via email or telephone. Please check your e-mail and telephone messages regularly, including "junk" folders. Test times and locations to be announced.

THE CITY OF LAKELAND IS AN EQUAL OPPORTUNITY/EQUAL ACCESS EMPLOYER AND A DRUG FREE WORKPLACE

City of Lakeland

2024 Summary Sheet

Annual Leave

Annual leave is accumulated bi-weekly and based upon years of service as follows:

Annual leave may be taken as earned by employees hired after January 1, 1989. Employees hired prior to that date use annual leave within the calendar year following the year the leave is earned. All employees may carry over up to a maximum of twenty (20) days at the end of the calendar year. Regular part-time employees who work at least twenty (20) hours per week accrue annual leave at the rate of four (4) hours per month.*

Sick Leave

Sick rate is accrued biweekly based upon years of service and standard hour classification. Eligible for use as soon as earned. Regular part-time employees who work at least twenty (20) hours per week accrue sick leave at the rate of four (4) hours per month.

*NOTE: REGULAR employees with a working day other than eight (8) hours, please contact your supervisor regarding these policies.

Sick Leave Pool

Allows employees to receive sick leave benefits in cases involving catastrophic or long-term illnesses or injuries after all personal leave time has been depleted. Regular full-time employees contribute eight (8) hours and Regular part-time employees contribute four (4) hours on an annual basis. Employees must have completed one full year of service on or before December 31st of the calendar year enrollment; and have accumulated at least forty (40) hours of sick time (twenty (20) hours for Regular part-time employees). Participation in this program is voluntary.

For more information contact Amanda Kaiser at 834-8768

Family & Medical Leave

Federal legislation guarantees up to twelve (12) weeks per year off work under certain circumstances outlined in the policy manual. The employees must have been employed by the City for at least twelve (12) months and have at least 1,250 hours of service during the 12-month period before the requested leave. The City will continue its group life and health insurance for an employee on leave at the same level and under the same conditions that existed while the employee was working.

For more information contact Dawn Justice at 834-6038.

Pension Plan

Provision for retirement income requiring mandatory participation for full-time regular employees.

Defined Benefit Plan:

Plan C Employee 4.16%

Employer 15.66%

OR

Defined Contribution Plan:

Executives, New Hires aged 52 and older, and Fire/Police Recruits

Employee 8.5% or 11% per election upon hire

Employer 15.39%

Deferred Compensation 457 Plan:

A voluntary plan that is invested in mutual funds. The Employees' Pension Board performs the due diligence on the mutual funds. Employees may reallocate their account at any time.

Maximum contribution for 2024 is $23,000; employees aged 50 or older can also add a "catch-up" amount of $7,500. Additionally, a match of up to 5% of salary is offered by the City in Plan C.

Holidays

Twelve (12) holidays, includes one (1) personal floating holiday to be used at any time after three (3) months of employment and prior to the end of the calendar year.

Funeral Leave

Up to three (3) days off with pay due to death of an immediate family member (as defined in the policy manual). Up to four (4) hours off with pay may be obtained through supervisor approval to attend local funeral services of persons other than immediate family.

Jury/Witness Duty

Employees required to serve on jury duty will be relieved of responsibility for their regular work shift or portion thereof and receive full pay while serving. All fees received for such service may be retained by the employee. Employees subpoenaed to any civil or criminal court proceeding, which employee is not personally or monetarily interested, shall be paid as if engaged in regular work activities.

Military Leave

Allows for up to 240 hours in any one calendar year for annual military training without loss of pay or benefits for any employee in some type of reserve status for the United States Armed Forces. (see policy manual for additional information).

Maternity Leave

Refer to Family & Medical Leave for those employees who qualify. Others may take up to three (3) months leave of absence available upon approval of the Department Head. Employees may opt to utilize any combination of paid (sick or annual leave) or unpaid leave.

Leave of Absence Without Pay

Written requests are subject to approval by Department Head and City Manager or designee for less than ninety (90) days. Requests for more than ninety (90) days also require Civil Service Board approval for employees in a Civil Service classification.

Longevity Pay

Tuition Reimbursement

Program provides employees up to $2,500 per fiscal year (October 1 through September 30) for reimbursement of tuition of approved college, university, vocational, or correspondence classes upon completion with a grade of "C" or better in credit courses only. Full reimbursement is given for courses and fees, upon approval. The program does not include reimbursement for cost of books, supplies or other related expenses.

For more information, contact Melissa Yelnick at 834-6844.

Suggestion Awards

A program designed to provide a consistent and organized method for employees to submit and be rewarded for constructive ideas for improvement. Maximum award is $1000.

For additional information, contact Kathy McNelis at 834-6348.

Direct Deposit of Paycheck (refer to handout in new employee folder)

An account must be established with the institution of your choice prior to signing up for direct deposit.

Uniforms/Equipment

Uniforms issued at no cost to employees for those job classifications which require them. Equipment is issued to employees at either no cost or discounted cost depending upon job classification.

Parking

Free while at work.

Break Periods

Employees may be permitted two (2), fifteen (15) minute breaks during the workday. The time shall be at the discretion of the supervisor.

For Information on Health Insurance, Dental, Vision, and Life Insurance please contact Benefits at 834-6797.

For Information on Retirement Benefits, contact the Retirement Services Department at 834-8765 or 834-8797.

For Information on Firefighter and Police Officer Retirement Benefits, contact Foster & Foster at 239-333-4872.

01

Do you have a bachelor's degree from an accredited college or university in Marketing, Communications, Public Relations, Digital Media, or other social media related field?

• Yes

• No

  02

  If you answered yes to the question above, please indicate the specific area of study for your degree. If no, please type N/A.

  03

  Do you have two years of relevant experience in sales or marketing?

• Yes

• No

  04

  Please provide a narrative supporting your answer to the above question. Be sure to include specific job title(s), job duties, organization(s) and the dates where the work was performed. Note: The employers and dates of employment you list here must also be included in the "Work Experience" section of this job application.

  05

  Describe your experience with photography and videography. Include details about the types of projects you have worked on, equipment and software you are proficient with, and any notable accomplishments in this field.

  06

  Describe your experience in graphic design, specifically using Adobe Photoshop and/or Illustrator. Include examples of projects you have completed, techniques you are skilled in, and any notable outcomes or achievements.

  07

  Describe your experience with content management systems (CMS). Include details about the platforms you have worked with, the types of tasks you have performed, and your overall proficiency in managing and maintaining content through these systems.

  08

  Describe your experience with managing social media platforms. Include details about the types of content you have created, the platforms you have managed, and any strategies you've used to engage audiences or grow followings.

  09

  Describe your experience with search engine optimization (SEO). Include details about the strategies you have used, the tools you are familiar with, and how you have applied SEO techniques to improve website visibility and performance.

  10

  Describe your experience with analytical tools, include the specific tools you have used, how you've applied them in your work, and how the insights gained have influenced your decisions or strategies

  11

  By clicking "Yes" below, I understand that all relevant work experience MUST be entered in the "Work Experience" section on my application. In addition, all current City of Lakeland employees must list all previous City of Lakeland work experience in the "Work Experience" section of the application. Failure to complete the "Work Experience" section will disqualify you from the application process.

• Yes

• No

  Required Question

Agency

City of Lakeland, Civil Service

Address

500 N Lake Parker Avenue Lakeland, Florida, 33801

Phone

(863)834-8790

Website

http://www.lakelandgov.net/employmentservices