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Camping World Business Analyst in Lincolnshire, Illinois

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Camping World is seeking a Business Analyst for our growing team.

What You'll Do:

Web Data Analysis:

  • Collect, analyze, and interpret web data to identify trends, patterns, and opportunities.

  • Develop and maintain analyses to track key performance indicators (KPIs) related to website traffic, user behavior, product pathing, and conversion rates.

Customer Segmentation:

  • Define and implement customer segmentation strategies based on demographic, behavioral, and transactional data.

  • Collaborate with data science, marketing, and sales teams to identify target customer segments for personalized marketing campaigns.

  • Continuously refine segmentation models to improve targeting accuracy and campaign effectiveness.

Data Synthesis:

  • Merge disparate data sources to create a unified view of customer behavior and preferences.

  • Apply statistical techniques to analyze large datasets and extract meaningful insights.

  • Identify correlations, causations, and predictive patterns to inform strategic decision-making.

Data Cleansing:

  • Assess data quality and consistency, and develop strategies for data cleansing and normalization.

  • Implement data validation procedures to ensure accuracy and reliability of analysis results.

  • Work closely with MarTech, Web Analytics, and IT teams to resolve data quality issues and optimize data collection processes.

Insights Presentation:

  • Prepare clear and concise reports, presentations, and visualizations to communicate insights to executive stakeholders.

  • Tailor insights to address specific business objectives and decision-making needs.

  • Present findings in a compelling manner, highlighting actionable recommendations and potential business impact.

What You'll Need to Have for the Role:

  • Proven experience as a Business Analyst or similar role, with a focus on customer segmentation and web analytics re: CPA, CPC, and ROAS.

  • Bachelor's or advanced degree in Economics, Statistics, Computer Science, Hard Sciences or a related field preferred.

  • Proficiency in Python and SQL for data manipulation, analysis, and visualization.

  • Strong analytical skills, with the ability to translate complex data into actionable insights.

  • Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical stakeholders.

  • Detail-oriented mindset with a commitment to data accuracy and integrity.

  • Ability to work independently and collaboratively in a complex industry.

General Compensation Disclosure

The pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Camping World, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the factors stated. A reasonable estimate of the current range is listed below.

Pay Range:

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Full-time associates are offered a comprehensive benefit package including medical, dental, vision, PTO, 401k and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.

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