JOB REQUIREMENTS: Who We Are Singlewire Software is the developer of InformaCast and Visitor Aware SaaS Solutions. Our software is used by more than 6,000 organizations around the world, including leaders in healthcare, manufacturing, education and other verticals. We strive to keep people safe and informed, everywhere, every time. The Opportunity An exciting opportunity is available for a Vice President of Marketing to join the Singlewire team. As part of the Senior Leadership team, you will work closely with the executive team in all elements of this leadership role. The VP of Marketing will manage all aspects of marketing, from lead generation through sales acceptance and the product management feedback loop. Responsible for all marketing oversight, with a focus on Digital Marketing, Lead Generation, Channel Partner Marketing, Marketing Operations and overall Strategy and Leadership. If you are a master at translating KPIs into actionable insights, have a deep understanding of digital marketing and lead generation best practices, and possesses a marketing leadership philosophy that is focused on the return on sales & marketing investment, you\'ll love the challenge of this position. We are looking for a candidate that has SaaS experience supporting similar software technology organizations selling B2B to medium and large enterprise and the entire K12 space. This position is based in Madison, WI. Performance of the Role: Be a key member of the executive team, working hand in hand, with a constant focus on revenue growth, scaling customer acquisition, positioning, messaging, branding, segmentation, marketing strategy, and creative direction Develop and execute a digital-forward marketing plan to generate leads which result in substantial revenue growth for the organization Own and take responsibility for the annual marketing plan and budget, govern and optimize spend for ROI on digital marketing and lead generation efforts Further develop an all-star team of marketing subject-matter-experts, provide tactical guidance, prioritization, and cohesion to marketing activities Partner with sales leadership to implement and execute a robust lead generation and nurturing engine, resulting in qualified leads and opportunities which translate to top-line revenue growth Oversee all internal and external communications activities, including press releases, customer newsletters and company announcements Further expand the company\'s brand and product marketing initiatives. Define buyer personas, build buyer journey maps, and create and architect targeted messaging and campaigns Lead... For full info follow application link. Singlewire Software LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, gender identity, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with disability. ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/6CB1FD93D26D491C