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U W-MADISON DIV. CONTINUING STUDIES Web Operations Manager in MADISON, Wisconsin

JOB REQUIREMENTS: Job Summary: At the School of Human Ecology our mission is to make life better for children, families, consumers and communities by using a human-centric problem-solving approach. Our collective work benefits the world. Reporting to the Associate Dean of Advancement and Communications, the Web Operations Manager will be responsible for website performance, administration and management by collaborating with unit team members and project owners. The Web Operations Manager is expected to work independently to provide consultation to internal stakeholders on topics such as, but not limited to, engagement with web presence and email marketing tools for prospective students and other strategic audiences. This position will work independently and collaboratively with stakeholders across all areas of the school. This position: - Evaluates target audience behaviors and web performance for marketing efforts, captures & measures data points, and implements updates that align with key student recruitment and strategic goals. - Creates journey maps, wireframes, storyboards, outlines, or other tools that help guide project owners through project iterations. - Manages and maintains consistent functionality of our websites through audits, conducting gap analysis, establishing regular and ongoing `health check\' processes & procedures - Works closely with team members, content creators, and project owners to understand goals/needs/requirements; implements website changes, enhancements, and optimizations. - Collaborates with peers and colleagues to test and enhance the overall user experience, ensuring that websites are intuitive and meet user needs. - Develop SEO strategies and best practices to improve search engine visibility and drive key organic traffic to our websites. - Holds primary responsibility for managing schedules and building email communications on our platform (e.g. Eloqua) monitoring campaign performance, collaborating with team members to meet goals. - Coordinates, evaluates, and executes timely content updates, responsible for making sure all website elements, including forms, links, and multimedia, are functional and error-free. - Ensures... For full info follow application link. The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply. If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/ ***** APPLICATION INSTRUCTIONS: Apply Online: ipc.us/t/D6D1334AB7134E0E

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