Sr. Director, Product Management & Marketing

Location PA, Malvern

Department Product Management

Employment Type Full Time

Have you ever used the self-checkout in a Target? Played the slots at an Ceasar’s Casino? Maybe you grabbed a drink from a vending machine or paid to park your car? If you’ve answered with a resounding “YES”, then you’ve done so with the aid of one of the 10 million devices installed by Crane Payment Innovations (CPI).

We make the technology that powers your everyday life, enabling more than 4 billion transactions every week in more than 143 currencies worldwide. From cash and coins to cards and mobile, we keep the world of payments moving with smart validation devices and business management software.

Headquartered in Malvern, PA, CPI is supported by: >2,500 global associates, 7 manufacturing sites, 12 corporate offices and 43 service branches.

Our technology powers more than 4 billion transactions every week – and we want you to be a part of it as our new Senior Director of Product Management and Marketing.

Technology in unattended or self-service retail is constantly evolving, and our associates are up for the challenge. We pride ourselves on our ability to deliver excellent service and support for our vast existing field base, while pushing the envelope of innovation to design and deliver new solutions that reflect the modern landscape. At CPI, you will become a valuable part of our culture of inclusion and collaboration, working in partnership with more than 3,000 global associates supporting 110 countries and currencies. If you want to have a hands-on global impact on self-service, connected retail solutions, we want you to join our team as a Program Manager. This is a full-time position based in our office in Malvern, PA.

The Senior Director of Product Management and Marketing will lead a high-performing team responsible for managing CPI’s Convenience Services product portfolio and marketing initiatives. You will be the global product leader responsible for our self-service retail systems and the enterprise services that power them. This includes connected vending machines with digital touchscreens that drive consumer engagement and any next-generation products we release to address the problem of rising labor costs, while empowering consumers with intuitive and frictionless purchase experiences.

You will bring a passion and diligence for understanding the market problems related to self-service retail from the perspective of both retail operators and consumers. You will lead a team tasked with engaging existing and prospective customers, analyzing their needs, and delivering ground-breaking products and business models that grow revenue, expand market share, and enhance customer experiences.

Key Responsibilities:

Product Management:

• Own the overall product strategy and lifecycle for the Convenience Services product lines, including cold drinks, snacks, coffee, combination vending machines, as well as connected payment systems and remote monitoring services.

• Drive product innovation by identifying market opportunities, gathering market insights, and ensuring strong competitive positioning.

• Oversee the development and execution of product roadmaps, ensuring alignment with strategic priorities.

• Partner with engineering and program management teams to ensure timely delivery of product features and enhancements that meet market and customer expectations.

• Develop pricing models and maintain P&L ownership for all product lines, optimizing profitability while ensuring customer value.

• Collaborate with sales to develop go-to-market strategies that maximize revenue opportunities and customer satisfaction.

Marketing:

• Oversee marketing functions, including strategic marketing, marketing communications (MarCom), and digital marketing, ensuring alignment with product goals.

• Define and execute the marketing strategy to build brand awareness, drive customer acquisition, and enhance market penetration.

• Drive market segmentation, customer targeting, and positioning strategies to differentiate CPI’s offerings as well as expand into new customer segments and adjacent markets.

• Work closely with the digital marketing team to develop data-driven campaigns that leverage analytics and customer insights.

• Collaborate with product managers to create compelling product messaging, collateral, and promotional materials.

Team Leadership:

• Lead and mentor a team of product managers and marketing professionals, fostering a culture of collaboration, innovation, and customer-centricity.

• Develop talent within the team, providing coaching, growth opportunities, and performance feedback.

• Align teams to ensure seamless execution of product and marketing strategies.

Qualifications:

• Bachelor’s degree in Engineering or a related field.

• 10+ years of experience in product management, marketing, or a related leadership role, preferably in a technology-driven or manufacturing environment.

• Proven success bringing products to market, managing product portfolios, leading go-to-market strategies, and driving cross-functional initiatives that begin with defining new product requirements and end with those products generating sales.

• Strong financial acumen with experience managing P&Ls and developing pricing models.

• Exceptional communication and collaboration skills with the ability to influence stakeholders at all levels.

• Experience leading and developing high-performing product management and marketing teams in fast-paced, evolving environments.

• Familiarity with managed services and recurring revenue models, remote management of connected devices or self-service retail technologies is a strong plus.

Key Competencies:

• Strategic Thinking: Ability to define long-term strategies and translate them into actionable plans.

• Customer Focus: Deep understanding of customer needs and a passion for creating products and services that exceed expectations.

• Leadership: Proven ability to inspire, lead, and develop product management and marketing teams to achieve business objectives.

• Collaboration: Strong ability to work across departments and with external partners, driving alignment and effective decision-making.

• Results-Oriented: Track record of delivering measurable results in revenue growth, market share, and customer satisfaction.

WHAT WE’RE OFFERING

• Flexible work environments

• Defined career growth plans with opportunities to go outside of your “comfort zone”

• “Team Building activities that support innovation”

• Generous paid time off, including sick and holiday

• Medical, dental, & vision insurance

• 401K with Company contribution

• Flexible spending accounts

• Life insurance and disability benefits

• Discounts for childcare

• Tuition assistance

• Community involvement and volunteering events

• Opportunities to travel and work at our global sites

Sound interesting? Come see why we are OneCPI!

CPI is part of Crane NXT

Crane NXT is a premier industrial technology company that provides proprietary and trusted technology solutions to secure, detect, and authenticate what matters most to its customers. The company is a pioneer in advanced, proprietary micro-optics technology for securing physical products, and its sophisticated electronic equipment and associated software leverages proprietary core capabilities with detection and sensing technologies. Crane NXT has approximately 4,000 employees with global operations and manufacturing facilities in the United States, the United Kingdom, Mexico, Japan, Switzerland, Germany, Sweden, and Malta. For more information, visit www.cranenxt.com.

Crane Payment Innovations is committed to hiring a diverse workforce. Applicants will receive consideration without regard to race, color, religion, sex, gender identity, sexual orientation, age, disability, military status, or national origin or any other characteristic protected under federal, state, or applicable local law.

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