Sr. Product Marketing Manager

Marlborough, MA, United States

The Downstream Service Marketing lead is responsible for all downstream initiatives relating to the growth, development, and execution of Global Services, maximizing Hologic’s international service market share and revenue.

This role will partner with cross divisional teams, including but not limited to R&D, Business Development, IT, Sales, Operations, Pricing, Finance and Downstream leads across the franchises.

Collaboration with internal partners and additional stakeholders is required to drive alignment on objectives, clear paths to execution and the delivery of measured outcomes. The role is highly dynamic, requires strong influence, organizational and time management skills to effectively execute on multiple projects simultaneously.

Essential Duties and Responsibilities

• Develop, own, and execute the marketing plan for the Service portfolio to ensure all activities align to the long-term strategic plan to drive Service revenue growth.

• Develop and execute on SURECARE™ branding initiatives to ensure there is a united strategy on the use of the brand across divisions and global regions.

• Responsible for commercial product launch excellence, product team collaboration and ownership for all product service offerings.

• Partner with franchise leads across divisions to establish clear portfolio priorities and create alignment on strategies and tactics to reach service growth objectives.

• Establish and evaluate key performance metrics and maintain monthly and quarterly metric reports on marketing activities and results, efficiencies and business impacts including demand generation, content marketing, segmented campaigns, etc.

• Develop relationships with key customers to deepen understanding of workflows, current and prospective service needs. Gain and utilize relationships with key opinion leaders to influence and enable tangible service sales and pull insights to strengthen the commercial strategy for continued growth.

• Provide regular feedback on service sales performance, market feedback, new target accounts, ideas regarding service sales growth and new product development opportunities.

• Maintain deep technical knowledge to support the sales force on service product positioning.

• Collaborate on customer success initiatives, including strategies for subscription selling, RENEW service offerings and overall customer retention for contract-based customers.

• Influence organizational capability inclusive of customer success, customer experience and the commercialization of service offerings.

Qualifications

• Strong understanding of go-to market and on-market strategies

• Experienced in global medical device, launch and pricing

• Highly accountable, with experience in managing complex projects with ambitious milestones, having accomplished milestones on time and on budget

• Potential to absorb complex technical product knowledge

• Demonstrated competitive and strategic mindset

• Strong analytic ability

• Ability to travel as required

• Strong project management and excellent written and verbal communication skills

Education

• Bachelor’s degree in Business or a scientific discipline or equivalent experience; an MBA or other graduate degree is preferred.

Experience

Required:

• 8+ years of experience in marketing, strategy, sales or business development role

Preferred:

• Experience in consumer and/or patient marketing

• Experience in medical device marketing

• Experience with strategically shaping future business direction

• Experience and passion for driving organizational change

Additional Details

• Ability to travel required as needed (30-45%)

The annualized base salary range for this role is 123,000-205,700 and is bonus eligible. Final compensation packages will ultimately depend on factors including relevant experience, skillset, knowledge, geography, education, business needs and market demand.

Agency and Third Party Recruiter Notice:

Agencies that submit a resume to Hologic must have a current executed Hologic Agency Agreement executed by a member of the Human Resource Department. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Hologic Recruiter. All resumes must be sent to the Hologic Recruiter under these terms or they will not be considered.

Hologic, Inc. is proud to be an Equal Opportunity Employer inclusive of disability and veterans.

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