Description

We are offering an opportunity for a Marketing Analyst in the eCommerce industry, located in Medley, Florida. The successful candidate will play a crucial role in enhancing business performance through the analysis of customer data, market trends, and campaign performance. This position involves developing and implementing analytical models and machine learning algorithms to refine marketing strategies.

Responsibilities:

• Lead and develop the analytics team with a strategic vision to enhance business performance

• Develop and oversee the implementation of sophisticated analytical models and machine learning algorithms

• Collaborate with various teams across the organization to align marketing strategies with business objectives

• Continuously integrate new analytical methods and technologies to maintain a competitive edge in the market

• Provide comprehensive reports and analyses to senior management, demonstrating the impact of data-driven strategies on business outcomes

• Establish and monitor analytical metrics that align with the strategic objectives of the company

• Ensure the accurate collection, integration, and cleanliness of data from diverse sources

• Measure the effectiveness of different marketing campaigns in terms of return on investment and other relevant metrics

• Design and analyze A/B testing for various marketing channels to enhance customer engagement and conversion rates

• Foster a culture of innovation and continuous improvement within the team

• Manage resources efficiently to support analytics functions and projects

• Adhere to legal and ethical standards concerning data privacy in handling customer information

• Establish and maintain policies regarding data accuracy, accessibility, consistency, and completeness to ensure reliable data management practices.

Requirements

• Must have a minimum of 7 years experience in a Marketing Analyst role within the eCommerce industry

• Proficient in CRM and Database management

• Experience with Python, SQL, Tableau

• Should be adept at using Facebook Insights and Google Analytics for marketing purposes

• Capable of creating and managing Advertisements for various platforms

• Strong analytical skills to interpret marketing data and trends

• Proven track record in increasing Brand Awareness through innovative marketing strategies

• Familiarity with Budget Processes and managing marketing budgets

• Experience in Campaign Planning and execution

• Must have excellent communication and presentation skills

• Bachelor's degree in Marketing, Business, or a related field is preferred

• Ability to multitask and work on multiple projects simultaneously

• Strong problem-solving skills and ability to think strategically.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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