Summary:

The Business Marketing Group is seeking a Marketing Automation Specialist experienced with email marketing, online advertising, analytics, and driving measurable results at a large scale. As part of the Marketing Automation team, you will launch, optimize, and scale global marketing campaigns to drive awareness and adoption of the client’s products and services. You will use digital channels, such as email, ads, web, social, in-product, and events to drive results.

Required Skills:

Marketing Automation Specialist Responsibilities:

1. Lead cross-functional project teams to plan, run, and optimize campaigns across multiple channels

2. Automate processes and build scalable infrastructure to support the marketing organization

3. Report digital marketing results regularly and provide recommendations to leadership and key stakeholders

4. Launch email and in-product nurture campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns

5. Set up webinar programs in Salesforce Marketing Cloud, including email invitations, reminders, landing pages, and forms

6. Build and manipulate content with a CMS tool (e.g., Knak, Hubspot, Dreamweaver)

7. Measure and optimize marketing automation programs with a focus on driving engagement, efficiency, and scalability

8. Provide campaign-level reporting and troubleshooting on email, in-product, webinar, and marketing automation programs and provide recommendations to optimize performance

9. Partner with cross functional teams to optimize marketing technology infrastructure, including marketing automation tools (email marketing, lead generation, CRM integrations)

Minimum Qualifications:

Minimum Qualifications:

10. 2+ years of work experience in marketing, digital marketing, and/or marketing automation

11. Experience with Salesforce Marketing Cloud or other marketing automation technology

12. Experience with Webinar/Events (Zoom, WebEx, GoToWebinar, BlueJeans, etc.)

13. CRM (Salesforce) experience

14. Experience with editing tools (Photoshop, Knak, Dreamweaver, etc.)

15. Experience in quantitative analytical skills

16. Experience learning and achieving "Power User" status on multiple tools quickly

Preferred Qualifications:

Preferred Qualifications:

17. Salesforce Marketing Cloud Certified

18. SQL experience

19. Proficient in AMPscript

Public Compensation:

$35.58/hour to $113,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.